Explore news, analysis and insights from Prenly, and stay up to date with the latest developments in digital publishing.
8 Oct 2026
The future of magazines is not simply about replacing print with a digital replica. It is about keeping the strengths of the magazine while creating a digital experience that is easier to access, more flexible to use and relevant beyond the publication date.
7 Oct 2026
Digital publishing has changed dramatically over the past few decades. What began as a way to reproduce newspapers, magazines and books on a screen has evolved into a multi-format publishing ecosystem increasingly shaped by mobile experiences, apps, audio, subscriptions, accessibility, personalisation and AI.
6 Oct 2026
For magazine publishers, reader engagement does not have to begin when a new issue is released and end when the reader reaches the last page.
5 Oct 2026
The FIPP World Media Congress returns to Madrid on 13–15 October 2026, bringing together publishers, media leaders and technology partners from around the world. Prenly will also be there, represented by Davida Rothman and Esther Dietzsch.
1 Oct 2026
We’re launching Prenly Events – a new events calendar for newspapers and magazines that brings local events directly into the Prenly app and on the web.
15 Sep 2026
Following the response to our Swedish Prenly Games launch webinar, we’re hosting a new live session – this time in English.
14 Sep 2026
Publishing a digital newspaper or magazine involves much more than uploading a PDF. Editorial teams need to create and organize content, manage editions, collaborate across teams, control access, schedule publication, connect existing systems and make sure readers receive the right content at the right time.
1 Sep 2026
Taking a print newspaper digital involves more than simply putting a PDF online.For many readers, the newspaper experience itself matters: a clearly defined edition, the editorial selection, the structure of the pages and the feeling of reading from beginning to end. At the same time, the digital version needs to work well on smaller screens, be accessible to more readers and meet today’s expectations for digital content. A modern e-paper can combine the best of both worlds. What is a digital newspaper or e-paper? An e-paper is a digital version of a newspaper or magazine that readers can access on a smartphone, tablet or the web. It can preserve the layout and structure of the printed publication while adding features designed specifically for digital reading. This means publishers can retain the familiar edition-based newspaper experience while making the content easier to read and use digitally. For newspapers looking to improve their digital reading experience, the existing print edition can therefore be a natural starting point. The same applies to magazines looking to combine print and digital publishing. A PDF is a good starting point – but not the complete reading experience Many newspapers and magazines already produce a finished PDF as part of their regular publishing workflow. This makes the PDF a natural starting point for a digital edition. The problem arises when the PDF also becomes the entire reading experience. A full newspaper page may work well on a large screen. On a smartphone, however, readers often have to zoom, pan and move around the page just to read the text. A modern digital newspaper should therefore offer more than a static copy of the printed page. Keep the print experience – and give readers a digital reading mode Publishers do not have to choose between the traditional newspaper experience and an entirely new digital format. A digital edition can allow readers to view the newspaper exactly as it was published while also giving them the option to open articles in a reading mode designed for smaller screens. This gives readers the freedom to choose how they consume the same content. Those who enjoy the traditional newspaper experience can browse the edition page by page, while readers on smaller screens can switch to a more mobile-friendly article view. Make your newspaper accessible to more readers Digital publishing also creates new opportunities to make content more accessible. For example, readers can access article content as text rather than only as an image of the printed page, adjust the text size or use text-to-speech to listen to articles. For publishers, this means the same journalism can work for more people and in more situations. With Prenly Reader, e-papers and other editorial content can be brought together in a modern and accessible digital reading experience for iOS, Android and the web. Publish the same newspaper in apps and on the web Readers use different devices at different times. A digital newspaper should therefore not be limited to a single screen or channel. With Prenly, newspapers, magazines and media groups can create, package and distribute e-papers and digital editions through one streamlined publishing workflow – from editorial content to apps and the web. Readers can access the publication wherever it suits them best, while publishers reduce the need to build and maintain separate publishing workflows for every channel. A digital newspaper can offer more than the print edition Taking a newspaper digital does not mean the digital product has to be limited to the content that appeared in print. In Prenly Reader, the e-paper can be combined with other types of editorial and digital content, including: articles podcasts and audio games crosswords video web content This allows publishers to preserve the strengths of a curated edition while creating a broader digital reading experience and giving readers more reasons to return. What should a modern digital newspaper be able to do? When taking a print newspaper digital, it is worth looking beyond the file conversion itself. Preserve the newspaper layout Readers should be able to recognise and browse the published edition with the same editorial structure and visual identity as the printed newspaper. Work well on mobile Articles and other content need to remain easy to read even when a full newspaper page is too large for the screen. A dedicated reading mode makes it possible to read the same content on smaller devices without constantly zooming and panning. Make content accessible to more people Different readers have different needs. Features such as reading mode, adjustable text size and text-to-speech can make content easier to access and consume. Publish across multiple platforms The digital edition should work on smartphones, tablets and the web without requiring the editorial team to create separate versions for each channel. Combine different types of content A digital reading experience can combine e-papers with articles, audio, podcasts, video, games, crosswords and other editorial content. Fit into the existing publishing workflow Digital publishing should not have to create more manual work. A modern publishing platform should work with the editorial systems and workflows a publisher already uses. Print and digital do not have to be two separate products For many established publishers, the printed newspaper remains an important part of the offering. Digital publishing does not therefore have to mean replacing print. Instead, the digital edition can build on what already works: the editorial selection, the publication’s identity and the curated edition. Apps and the web can then give readers more ways to access the same journalism, at more times throughout the day. This makes it possible to create a hybrid model in which print and digital publishing strengthen each other rather than being treated as two separate strategies. From print newspaper to a complete digital reading experience The printed newspaper has many qualities that remain valuable in a digital environment: editorial curation, the structure of an edition and the sense of a clear beginning and end. The goal does not have to be to replace that experience. Instead, publishers can take the best parts of the printed newspaper and use digital technology to make them easier to read, more accessible and easier to develop further. Prenly helps newspapers and magazines create and distribute digital editions and bring them together with other editorial content across apps and the web. To see how other publishers use Prenly, explore our customer stories and examples from newspapers and media groups. Explore Prenly’s digital publishing solutions → Frequently asked questions about taking a print newspaper digital How do you turn a print newspaper into a digital newspaper? A print newspaper can be turned into a digital publication by using the finished edition as the basis for an e-paper and adding digital features such as article view, reading mode, adjustable text size and text-to-speech. The digital edition can then be distributed through apps and the web. Can a PDF newspaper be made mobile-friendly? Yes. The original newspaper layout can be preserved while the article content is also made available in a reading mode designed for smaller screens. What is the difference between a PDF and an e-paper? A PDF primarily reproduces the finished page. A modern e-paper can combine the original edition with features and reading modes designed for digital use, such as article view, text-to-speech and adjustable text size. Can a digital newspaper work in both an app and on the web? Yes. With Prenly, digital newspapers and other editorial content can be made available to readers across iOS, Android and the web. Can an e-paper include content that is not in the printed newspaper? Yes. The digital reading experience can be expanded with articles, podcasts, audio, video, games, crosswords and web content. Does the editorial team have to change its existing workflow? Not necessarily. Prenly is designed to work with existing editorial systems and publishing workflows, allowing digital publishing to become a natural part of day-to-day production. Does an e-paper also work for magazines? Yes. The same principles apply to magazines and other periodical publications. The finished edition can be combined with a digital reading mode and enhanced with articles, archives, audio, podcasts and other content between editions. Learn more about digital publishing for magazines.
25 Aug 2026
Can you use ElevenLabs with Prenly? Yes. ElevenLabs is one of the text-to-speech providers supported by Prenly as part of Enhanced Text-to-Speech. Once the feature has been configured, audio can be generated automatically for new publications, imported and made available to readers.For newspapers, magazines and other publishers, this means readers can choose to listen to articles instead of only reading them. Enhanced Text-to-Speech uses voices from external text-to-speech providers instead of the standard voices built into browsers, mobile phones and other devices. What is Enhanced Text-to-Speech in Prenly? Enhanced Text-to-Speech converts written articles into audio using voices from external text-to-speech providers. Compared with the standard voices available in browsers and mobile devices, these voices can offer more natural pronunciation, better rhythm and intonation. This creates a better listening experience while also giving readers another way to access the content. Enhanced Text-to-Speech can be used to: make content more accessible, give readers the option to listen to articles instead of reading them, improve audio quality and create a more natural listening experience, improve narration for languages where standard device voices are limited. Does Prenly support ElevenLabs? Yes. ElevenLabs is one of the text-to-speech providers currently supported by Prenly as part of Enhanced Text-to-Speech. To use ElevenLabs with Prenly, you first need an ElevenLabs account and the credentials required for the integration. You then send these details to Prenly, and we configure Enhanced Text-to-Speech for your publication. Prenly currently supports the following text-to-speech providers: ElevenLabs Microsoft Azure Google Cloud Text-to-Speech Amazon Polly Narakeet This allows you to compare different voices and choose the provider that best suits your publication's language and requirements. How does the ElevenLabs integration work with Prenly? Once Enhanced Text-to-Speech has been configured, audio generation becomes part of your existing publishing workflow. You continue uploading new publications to Webarch as usual. The audio is then generated, imported and made available automatically. How the process works, step by step 1. Choose a text-to-speech providerCreate an account with a provider supported by Prenly, such as ElevenLabs. ↓ 2. Obtain the required detailsDepending on the provider, this may include an API key, selected voice, language or region. ↓ 3. Send the details to PrenlySend the required credentials to Prenly so the integration can be configured for your publication. ↓ 4. Publish as usualContinue uploading new publications to Webarch as part of your normal publishing workflow. ↓ 5. Audio is generated automaticallyThe audio is generated, imported and made available automatically for the new publication. What do you need to use ElevenLabs with Prenly? To activate Enhanced Text-to-Speech with ElevenLabs, you first need an ElevenLabs account. Once the account has been created and you have received the required credentials, send them to hello@prenly.com. Prenly will then configure the integration for your publication. The exact details required depend on the text-to-speech provider you choose. They may include: selected voice, Speech Key, API key or JSON key file, region, language, voice gender. Once the integration has been configured, you can continue uploading publications to Webarch as usual. The audio is then generated, imported and made available automatically. Please note: only publications uploaded after Enhanced Text-to-Speech has been activated will receive enhanced audio. Existing publications are not processed automatically. Why use Enhanced Text-to-Speech? Enhanced Text-to-Speech gives readers another way to access your content. Instead of only reading an article, they can also listen to it. By using external text-to-speech providers, publishers can also choose voices with more natural pronunciation, rhythm and intonation than many of the standard voices available in browsers and mobile devices. Make content more accessible Offering articles as audio makes the content available in an additional format and gives readers more ways to access it. Let readers choose between reading and listening With Enhanced Text-to-Speech, the same article can be made available both as text and as narrated content. Create a more natural listening experience Enhanced Text-to-Speech uses voices from external providers instead of the standard voices in browsers and mobile devices. Depending on the provider and voice selected, this can provide better pronunciation, rhythm and intonation. Which text-to-speech providers does Prenly support? Prenly currently supports Enhanced Text-to-Speech with the following providers: ElevenLabs Microsoft Azure Google Cloud Text-to-Speech Amazon Polly Narakeet The quality of the generated audio depends on the provider and voice selected. It can therefore be useful to compare the available voices from the different providers before deciding which solution best suits your publication. ElevenLabs is one of several options ElevenLabs is not the only text-to-speech provider that can be used with Prenly. You can also choose Microsoft Azure, Google Cloud Text-to-Speech, Amazon Polly or Narakeet. This allows you to select a provider based on the voices, languages and settings that best suit your publication. Frequently asked questions about ElevenLabs and Prenly Can you use ElevenLabs with Prenly? Yes. ElevenLabs is one of the text-to-speech providers currently supported by Prenly as part of Enhanced Text-to-Speech. Does Prenly have an ElevenLabs integration? Prenly supports ElevenLabs as a text-to-speech provider within Enhanced Text-to-Speech. Once the configuration is complete, ElevenLabs can be used to generate audio for new publications. Do we need our own ElevenLabs account? Yes. To use ElevenLabs with Prenly, you first need to create an ElevenLabs account and obtain the credentials required for the integration. How do we connect ElevenLabs to Prenly? Once you have created an account and obtained the required details, send them to hello@prenly.com. Prenly will then configure Enhanced Text-to-Speech for your publication. Is the audio generated automatically? Yes. Once the integration has been configured, you continue uploading publications to Webarch as usual. The audio is then generated, imported and made available automatically. Which other text-to-speech providers does Prenly support? Prenly currently supports ElevenLabs, Microsoft Azure, Google Cloud Text-to-Speech, Amazon Polly and Narakeet. Will existing publications automatically receive Enhanced Text-to-Speech? No. Only publications uploaded after the integration has been activated will automatically receive Enhanced Text-to-Speech. Existing publications are not processed automatically. Is the audio quality the same with every provider? No. The quality of the generated audio depends on the text-to-speech provider and voice selected. Learn more about Enhanced Text-to-Speech For technical information about configuration, credentials and the text-to-speech providers supported by Prenly, read our Enhanced Text-to-Speech guide. Want to use ElevenLabs with Prenly? If you would like to activate Enhanced Text-to-Speech for your publication, have questions about the configuration or would like more information about pricing, please contact us at hello@prenly.com.
19 Aug 2026
We’re launching Prenly Games – a new way for newspapers and magazines to give readers more reasons to open the app and keep coming back.We’re launching Prenly Games – games and quizzes for newspapers and magazines that want to encourage more repeat visits, build stronger reader habits and create new commercial opportunities in their Prenly app.Prenly Games makes it possible to offer games, quizzes and competitions in the same app readers already use. No separate gaming platform or additional account is needed. Give readers more reasons to open the app For many newspapers and magazines, the challenge is not just getting readers to download the app, but creating a habit of opening it regularly. This is where games can play an important role. A daily quiz, a word game or a local competition gives readers a clear reason to come back. Games complement the journalism and can help drive more repeat app visits, build stronger reader habits and increase the perceived value of the subscription. Eight games – directly in the Prenly app Prenly Games includes eight different types of games, ranging from classic quizzes and word games to games where readers identify places or find connections. Guess the Place Number Hunt True or False Word Hunt Quiz Word Master Timeline Connections The games become part of the existing Prenly app and can be adapted to match the publication’s visual identity, with custom colours, icons and ordering. Readers use the same login as in the rest of the app, and features for push notifications and analytics are included from the start. Create local games based on your own news A key part of Prenly Games is the ability to create your own editorial game content. A local newspaper could, for example, create a quiz about the week’s news, ask readers to identify a location in the local area or create questions around a local event. A magazine can build games around its own subject area and audience. Editorial teams can create the content manually or use AI to generate questions and games based on their own editorial material. This makes it possible to quickly turn today’s journalism into a new, interactive format. From today’s news to today’s game Prenly Games is designed to be easy to use as part of the everyday editorial workflow. In the administration tool, editorial teams decide which games should be active, create new rounds and customise the content. A quiz can be created from a news story, a competition can be linked to a current theme and a local game can be published whenever it suits the editorial team. This means games can become part of the daily publishing process – without requiring a separate production workflow. New advertising and sponsorship opportunities Games also create new opportunities for advertising. A game or competition can be linked to a local sponsor, a prize or a commercial theme. Prenly Games supports competitions, leaderboards and automatic winner selection, making it possible to package games as a new offering for advertisers and partners. For publishers, this means the same product can contribute to both reader engagement and new revenue opportunities. Visibility on the web – games in the app Prenly Games can also be used to connect the web experience with the app. The game of the day can be highlighted directly in the website’s news feed or given its own entry point on the news site. The game itself is then played in the Prenly app, where the reader is already logged in as a subscriber. This allows publishers to use their existing web reach to drive more readers to the app. Easy to get started Prenly Games integrates with the existing Prenly app. Prenly helps set up the games section and connect login, push notifications and analytics. You can then adapt the look and editorial tone, choose which games you want to activate and start creating content. The goal is to make the journey from decision to launch as short as possible – without requiring the editorial team to build or maintain its own gaming platform. Want to see Prenly Games in action? At prenlygames.se you can explore the different games and learn more about how Prenly Games works for newspapers and magazines. We’re also hosting a launch webinar where we’ll demonstrate Prenly Games live and show how the product works in practice. Tuesday, 8 September10:00–10:30 Register for the launch webinar →
13 Aug 2026
In today's digital age, where information is abundant and easily accessible, distinguishing fact from fiction has become increasingly challenging. The proliferation of "fake news" has eroded public trust in media, making it imperative for digital publishers to prioritize credibility and accuracy. This article offers a comprehensive guide for publishers to navigate this complex landscape and establish themselves as trusted sources of information.The Impact of Misinformation Before diving into solutions, it's essential to understand the profound impact misinformation can have. Consequences: Eroded Public Trust: When readers encounter false information, their trust in media as a whole diminishes. Misguided Decisions: Misinformation can lead to readers making decisions based on false premises. Damage to Reputation: For publishers, even a single instance of misinformation can tarnish their reputation for years. Pillars of Trustworthy Publishing To combat the tide of misinformation, publishers must adhere to several foundational principles. Accuracy: Fact-Checking: Employ a rigorous fact-checking process for every piece of content. Citing Sources: Always cite reliable and original sources for any claims or data. Transparency: If errors are made, correct them promptly and transparently. Independence: Avoiding Bias: Strive for objectivity and avoid any potential conflicts of interest. Editorial Integrity: Ensure that editorial decisions are not influenced by external pressures, such as advertisers. Fairness: Balanced Reporting: Present multiple sides of a story, giving readers a comprehensive view. Right to Reply: Allow individuals or entities mentioned in a story a chance to respond or offer a counterpoint. Practical Strategies for Building Trust In the battle against misinformation, actionable strategies are the publisher's best defense. Utilize Fact-Checking Organizations: Third-Party Verification: Collaborate with organizations like FactCheck.org or PolitiFact to verify contentious claims. Fact-Checking Tools: Use tools like MediaWise or Snopes to cross-check information. Foster Reader Engagement: Open Channels of Communication: Allow readers to report errors or questionable content. Feedback Loop: Regularly engage with readers, addressing their concerns and feedback. Training and Development: Continuous Learning: Ensure that editorial teams are trained in the latest fact-checking techniques. Workshops: Conduct workshops on understanding biases, verifying sources, and recognizing misinformation. The Role of Technology in Combatting Fake News In the digital age, technology is both a challenge and an ally. AI and Machine Learning: Automated Fact-Checking: AI can scan vast amounts of content quickly to identify potential falsehoods. Pattern Recognition: Machine learning can detect patterns typical of fake news stories or unreliable sources. Blockchain: Immutable Records: Blockchain can be used to create tamper-proof records of published content, ensuring authenticity. Source Verification: Track the origin of a piece of information or image, ensuring it hasn't been altered. Case Studies: Publishers Getting It Right Several publishers have set exemplary standards in ensuring credibility. The New York Times: Their transparent corrections policy and rigorous fact-checking have set industry standards. BBC: Their "Reality Check" team specifically addresses false claims circulating in the public domain. Conclusion Building trust in the age of fake news is neither quick nor easy. It requires a combination of adhering to journalistic principles, employing rigorous fact-checking processes, leveraging technology, and maintaining an open dialogue with readers. Publishers that prioritize these elements not only safeguard their reputation but also play a crucial role in upholding the integrity of the media landscape.
19 Jun 2026
Many publishers start with a practical search: “convert PDF to EPUB.”It’s a logical starting point. The PDF already exists. The publication is complete. The print workflow is familiar. EPUB seems like the next step because it promises a more flexible reading format for digital screens.But for newspapers, magazines, and media companies, the real opportunity is bigger than changing one file into another. A PDF to EPUB converter changes the file. Prenly transforms the whole reading experience. Prenly is an all-in-one digital publishing platform that helps publishers turn PDF-based editions into branded apps, e-papers, article views, audio experiences, web news, and digital editions built around how readers actually read today. With 45+ years of publishing innovation through Textalk Group, 100% of Swedish daily newspapers choosing Prenly, and more than 2 million readers using Prenly-powered experiences daily, the platform is built for publishers who need more than a format change. They need a better way to publish, distribute, engage, and grow. Why Publishers Search For PDF To EPUB Conversion For print publishers, the PDF is often the most natural place to start. It contains the finished edition. It preserves the layout, images, pages, ads, and editorial structure. It fits into existing production routines and gives teams a reliable output from the print process. The problem is that readers do not experience digital content like print. On a phone, a static PDF can feel heavy. Readers may need to zoom, scroll sideways, and move around the page just to finish an article. That friction matters, especially when subscribers expect a smooth experience in an app or browser. This is why searches around PDF to EPUB and EPUB readers are common. Publishers want their content to work better on screens. They want a more flexible format. They want to make their editions easier to access outside the printed page. That is a useful first question. But it is not the final one. The stronger question is: how can the edition become a digital product that readers return to, not just a file they can open? What A PDF To EPUB Converter Can And Cannot Do A PDF to EPUB converter can help make content more flexible. In some cases, it can improve readability, allow text to reflow, and make the publication easier to open in an EPUB reader. That has value, especially when a publisher wants to move away from a fixed-layout reading experience. But a converter does not solve the wider publishing challenge. It does not give the publication a branded app. It does not create a strong subscriber experience. It does not manage e-paper distribution, push notifications, podcasts, article view, web news, reader analytics, accessibility features, advertising, or subscription workflows. It also does not answer the questions that matter after the file has been converted: How will readers find the edition?How will subscribers access it?How will the experience reflect the publisher’s brand?How will the content support accessibility needs?How will the team understand what readers actually engage with?How will the digital edition support revenue? That is where publishers often outgrow basic conversion tools. The file format matters, but the reading experience around it matters more. Why Digital Editions Need More Than A File Format A strong digital edition should preserve the value of the publication while making it easier to read, navigate, listen to, share, and return to. That is the difference between file conversion and digital publishing. Prenly helps publishers use their existing PDF-based workflows as a starting point, then build a fuller reader experience around them. The edition can still feel familiar to readers who value the print replica, while also offering features that fit modern reading habits. With Prenly, publishers can offer branded apps, e-paper distribution, article view, text-to-speech, accessibility support, web news, podcasts, interactive crosswords, push notifications, and engagement features from one connected platform. For the reader, that means less friction. For the publisher, it means more control over the full digital experience: how content is published, how it is presented, how readers interact with it, and how engagement can be understood over time. This is especially important for publishers that want digital editions to support loyalty, habit, subscription value, and new revenue opportunities. A converted file can be opened. A well-designed digital edition can become part of a reader’s routine. PDF, EPUB, And E-Paper: What Is The Difference? A PDF is a print replica. It is valuable when the goal is to preserve the finished edition exactly as it was designed. Many readers still appreciate this because it keeps the structure of the newspaper or magazine intact, including pages, sections, ads, images, and layout. An EPUB is a flexible reading format. It is designed so content can adapt more easily to different screens and reading systems. This can make long-form text easier to read, especially when layout is less important than flow. An e-paper experience is broader. It can include the print-replica edition, but it can also support article reading, app access, web reading, audio, accessibility, interactive content, notifications, analytics, and revenue workflows. For publishers, the difference is practical. A PDF preserves the edition.An EPUB adapts the content.Prenly helps publishers create a complete digital reading experience around the edition. That is why the best answer is not always to choose between PDF and EPUB. Often, the better path is to make the existing edition work harder across app, web, audio, and engagement channels. How Prenly Helps Publishers Turn PDFs Into Digital Editions Prenly is built for publishers that want to modernize without losing the value of their existing workflow. The PDF can still be the starting point. Editorial and production teams do not need to rebuild their entire process just to give readers a better digital experience. Instead, Prenly helps transform the edition into something more useful, accessible, and engaging. Through Prenly Workspace, publishing teams can manage digital editions, scheduling, distribution, and content workflows in one place. Through Prenly Reader, audiences can access a smoother reading experience across app and web. Readers can browse the e-paper, switch to article view, listen with text-to-speech, discover web news, engage with podcasts or interactive crosswords, and receive notifications that bring them back to relevant content. This is where Prenly’s message becomes concrete: transform your PDF into a modern e-paper. Not by treating the PDF as the final product, but by turning it into the foundation for a stronger digital edition. For publishers reviewing solutions for publishers, this distinction matters. The goal is not only to get content online. The goal is to make the digital edition worth returning to. What Publishers Should Look For Beyond EPUB Conversion When comparing PDF to EPUB tools or EPUB reader options, publishers should look at the whole publishing workflow, not only the output file. A stronger digital setup should support: A branded app and web reading experience E-paper distribution across devices Article view for easier mobile reading Text-to-speech and audio options Accessibility-aware reading features Push notifications and engagement tools Analytics and content insights Subscription, advertising, and revenue workflows One workspace for managing editions, timing, and distribution This does not make EPUB unimportant. It simply puts format in the right place. For a publisher, format is part of the infrastructure. Reader experience is the product. Who This Matters For Local And County Publishers For local and county newspapers, the edition is more than content. It is part of the community. Readers often know the structure of the paper, follow local stories closely, and value the familiar rhythm of each issue. The challenge is to bring that relationship into digital channels without making the experience feel thin or disconnected. Prenly helps county and regional newspapers keep the value of the edition while improving how it works on phones, tablets, and browsers. Article view can make local stories easier to read. Text-to-speech can support readers who prefer to listen. Accessibility features can help more people access the content. Push notifications can bring readers back to important updates, new editions, and local news that matters to them. For local publishers, this is not just a technology upgrade. It is a way to keep local journalism close to readers as habits change. Small And Mid-Sized Publishers Small and mid-sized publishers often need practical digital tools without adding unnecessary complexity. A simple converter may solve one task, but it can leave the team with more systems to manage. One tool for files. Another for the app. Another for analytics. Another for notifications. Another for engagement. That is difficult for teams with limited time and resources. Prenly gives these publishers a more connected way to manage digital editions. Instead of building a custom app or stitching together separate tools, they can publish, distribute, and improve the reader experience from one platform. This helps smaller teams move faster while still offering a professional digital edition under their own brand. Large Media Houses For large publishers and media groups, the challenge is scale. They may manage multiple titles, markets, brands, apps, editions, integrations, and audience segments. A basic conversion tool cannot support that level of operational need. Large media houses need consistency across iOS, Android, and web. They need flexible workflows, analytics, integrations, scheduling, governance, and brand control. Prenly supports publishers that need to manage digital editions across more complex structures. It helps teams bring content, distribution, reader experience, and insight closer together, while still supporting the needs of different titles and audiences. For larger organizations, the value is not only in creating a better edition. It is in building a publishing setup that can scale. Do Not Stop At The File PDF to EPUB conversion can be a helpful first step. It can make content more flexible and give publishers a way to move beyond a fixed print replica. But publishing teams should be careful not to mistake a converted file for a complete digital product. Readers expect more now. They want easy navigation, readable articles, audio options, accessible formats, relevant notifications, interactive content, and a digital experience that feels connected to the publication they trust. Prenly helps newspapers, magazines, and media companies build that experience from the PDF outward. With 45+ years of innovation through Textalk Group, adoption by 100% of Swedish daily newspapers, and more than 2 million daily readers, Prenly gives publishers a proven way to turn print-based workflows into digital editions designed for real audience habits. Want to transform your PDF into a modern e-paper? Book a free demo with Prenly. FAQ Is EPUB The Same As An E-Paper? No. EPUB is a digital file format that helps content adapt to different reading systems. An e-paper is a broader publishing experience that can include a branded app, web reading, article view, audio, accessibility features, analytics, and reader engagement tools. Can Publishers Convert A PDF Into A Mobile-Friendly Edition? Yes. Publishers can make PDF content easier to read on mobile by converting or restructuring it for digital use. But a strong mobile edition also needs good navigation, article view, app or web access, accessibility support, and engagement features. Why Is A PDF Alone Not Enough For Digital Readers? A PDF preserves the print layout, but it can be difficult to read on smaller screens. Readers often need to zoom and move around the page. A better digital edition keeps the value of the publication while making the content easier to read, listen to, and navigate. What Should Publishers Look For Beyond PDF To EPUB Conversion? Publishers should look for branded app support, web reading, article view, accessibility features, text-to-speech, push notifications, analytics, subscription support, advertising options, and a publishing workspace that fits their team’s workflow. How Does Prenly Help Publishers Transform PDFs Into Digital Editions? Prenly helps publishers use PDFs as the starting point for richer digital editions. The platform supports e-paper, branded apps, article view, text-to-speech, web news, podcasts, interactive content, accessibility features, and reader engagement tools.
10 Jun 2026
Publishers are no longer making a simple choice between print and digital. The stronger question is how each format supports the reader relationship, the business model, and the editorial workflow.Print still matters for many audiences. A printed newspaper or magazine can carry trust, routine, local presence, and premium value. At the same time, digital publishing has become essential for reach, accessibility, mobile reading, engagement, and reader data.
8 Jun 2026
Publishing a magazine today is not only about producing a printed issue. Modern publishers need to plan content, design a strong reading experience, distribute across print and digital channels, engage readers after publication, and understand what keeps audiences coming back.Print can still be valuable, especially for loyal readers and premium formats. But digital reading is now central to how audiences consume media. Pew Research Center reports that 86% of U.S. adults get news at least sometimes from digital devices, while only 7% often get news from printed newspapers or magazines.For magazine publishers, this means the publishing process needs to support both the edition experience and the modern digital journey. A magazine may now exist as print, e-paper, app content, web edition, article view, audio, newsletter links, and social sharing.Prenly is an all-in-one digital publishing platform for newspapers, magazines, and media companies. It helps publishers create modern digital editions, improve reader experience, and manage digital publishing workflows across app, web, and e-paper formats. What Does It Mean to Publish a Magazine Today? To publish a magazine today means creating a complete editorial product and making it available in the formats your audience actually uses. That may include: A printed magazine A digital edition or e-paper A web edition A mobile app Article-based reading Audio or text-to-speech Special editions Newsletter and social distribution A regional magazine publisher, for example, may release a monthly print issue while also offering a digital edition, mobile article view, audio versions of selected stories, and push notifications for selected features. The goal is no longer just to publish an issue. The goal is to create a magazine experience that readers can find, read, share, return to, and value over time. Step 1: Define Your Magazine Concept and Audience Every strong magazine starts with a clear editorial idea. Before planning the first issue, define who the magazine is for, what reader need it serves, what topics it will cover, how often it will publish, and how it will create business value. A local lifestyle magazine may focus on community, events, food, culture, and interviews. A trade magazine may focus on industry insight, expert commentary, and member value. A publisher with multiple titles may need a repeatable structure that works across several brands and audiences. Clarity at this stage helps shape the editorial calendar, design direction, pricing model, advertising offer, and modern publishing workflow. Step 2: Build an Editorial Plan A magazine needs more than a collection of articles. It needs structure. Your editorial plan should include: Issue theme Feature articles Recurring sections Interviews Columns Visual stories Advertiser or partner content Digital-only extras Production deadlines Review and approval steps This gives the team a reliable process and gives readers a familiar experience from issue to issue. Many publishers now use hybrid publishing models where one editorial workflow supports print, e-paper, websites, and mobile apps. This makes planning more important because content may need to work in several formats instead of only one printed layout. For local and regional publishers, this can also help maintain a strong community identity while making content easier to access across digital channels. Publishers serving local communities may benefit from a setup designed for county and regional papers. Step 3: Choose the Right Publishing Model Most magazine publishers choose one of three models: print-only, digital-only, or hybrid. Print-only publishing can work for highly traditional audiences or premium physical editions, but it limits digital reach and reader data. Digital-only publishing can reduce physical distribution needs and create more flexibility, but it requires a strong digital engagement strategy. Hybrid publishing is often the most practical model for established publishers. It preserves the value of the magazine issue while opening new ways to reach readers through digital editions, e-paper, newsletters, app content, and web experiences. The right model depends on the audience, revenue strategy, production resources, and how readers prefer to consume the magazine. Step 4: Prepare Content and Design for Real Reading Behavior Magazine design should support both editorial identity and readability. For print, this means strong layout, typography, imagery, pacing, and visual hierarchy. For digital, it also means making the content easy to read on phones, tablets, and desktops. A good digital magazine experience should include clear headings, readable paragraphs, strong image quality, logical article structure, mobile-friendly navigation, and easy movement between sections. It should also support accessibility. The World Health Organization estimates that 1.3 billion people experience significant disability worldwide. For publishers, features such as adjustable text size, clear structure, and text-to-speech can make magazine content easier to access for more readers. Accessibility should not be treated as an afterthought. Publishers that want to make digital content easier to use can benefit from clear guidance around WCAG guidelines and accessible reading experiences. Step 5: Select a Digital Magazine Platform A digital magazine platform helps publishers move from a static issue to a fuller reader experience. When evaluating a platform, look for support for: Digital editions and e-paper Branded app experiences Web editions iOS, Android, and web publishing Article view PDF or editorial system workflows Scheduling and staged publishing Push notifications Sharing and deep links Text-to-speech and audio Digital advertising Single issue sales Reader analytics Integrations with existing systems This is where Prenly Workspace fits into the publishing process. It helps publishers manage digital editions, content workflows, app structure, publishing settings, and distribution from one connected workspace. The goal is not just to upload a PDF. The goal is to create a connected experience where readers can open, read, listen, save, share, and return. Step 6: Publish and Distribute Across the Right Channels Once the magazine is ready, distribution becomes the next priority. A modern magazine can be distributed through: Print delivery A branded app Web edition E-paper Email newsletters Social media Push notifications Deep links Special access campaigns Distribution should be planned around reader behavior. Some readers want the full issue experience. Others discover individual articles through newsletters, search, social media, or app notifications. Reuters Institute’s 2025 Digital News Report notes that smartphone use, social platforms, mobile notifications, and aggregators all play an important role in how people access news. It also highlights the need to use notifications carefully, since overloaded readers may ignore or disable them. For publishers, the lesson is clear: digital distribution needs to be intentional. More channels only help when they make content easier to find at the right moment. Step 7: Keep Readers Engaged After Publication Publishing does not end when the issue goes live. A magazine can continue to create value through push notifications, saved articles, audio versions, related articles, podcasts, special editions, social sharing, and regular publishing habits. For example, a regional publisher may use the print issue as the monthly anchor, then use digital channels to highlight individual stories throughout the month. A feature interview could be promoted through a push notification. A long article could be made available in article view and audio. A special edition could be shared with selected subscribers or campaign partners. This turns the magazine from a single publication date into an ongoing reader relationship. A strong digital reading experience depends on how easily readers can move through content, return to saved material, and consume articles in the format that works best for them. This is where Prenly Reader becomes relevant for publishers focused on usability and engagement. Step 8: Create a Realistic Monetization Model A magazine can support several revenue models. Common options include: Paid subscriptions Membership access Single issue sales Digital advertising Sponsored content Special editions Customer inserts Partner campaigns Podcast advertising Reuters Institute found that across 20 countries where publishers are actively pushing digital subscriptions, 18% of people had paid for online news in the previous year through a subscription, membership, donation, or one-off payment. This shows why publishers often need a mixed revenue strategy. For magazine publishers, that may mean combining subscriptions with advertising, special editions, premium content, events, or partner campaigns. A strong digital magazine monetization model gives publishers more than one way to create value from each issue. Step 9: Measure Performance and Improve Each Issue Reader data helps publishers understand what works. Useful metrics include: Issue opens Article reads Reading time Popular sections Notification performance App usage Web edition usage Returning reader behavior Ad performance Subscription or purchase signals Without analytics, publishers have to rely on instinct alone. With clearer data, editorial and commercial teams can see which topics attract attention, which formats support loyalty, and which distribution channels bring readers back. A magazine should improve with every issue. Data gives publishers the feedback loop to make that possible. Step 10: Avoid the Most Common Magazine Publishing Mistakes Many publishing problems start before the issue is released. Common mistakes include: Starting without a clear audience Treating digital publishing as only a PDF upload Ignoring mobile readability Publishing without a distribution plan Making content hard to share Forgetting accessibility Using too many disconnected tools Not measuring reader engagement Depending on one revenue stream The strongest magazine workflows connect editorial planning, format strategy, distribution, engagement, revenue, and analytics. Where Prenly Can Support the Process Prenly is built for publishers that want to create modern digital editions without losing the value of the magazine or newspaper experience. For magazine publishers, it can support: Digital editions and e-paper App and web publishing Article view PDF-based and editorial system workflows Text-to-speech and adjustable reading options Saved content Push notifications Web news inside the app Digital ads Single digital issues Customer inserts and special editions Reader statistics and Looker Studio dashboards Integrations with websites, subscription systems, user databases, authentication, analytics, and ad tools Publishers that want to see how these capabilities work in practice can explore Prenly solutions or review customer stories from other media organizations. Conclusion Publishing a magazine today requires more than creating a good issue. Publishers need a clear audience, a strong editorial plan, a practical format strategy, reliable distribution, reader-friendly design, accessible content, revenue options, and performance data. The challenge is that these pieces often become fragmented. Print production, digital editions, apps, newsletters, advertising, analytics, and subscriber systems can easily turn into separate workflows. A modern digital publishing platform can help bring more of that process together. For publishers that want to transform magazines into digital editions, distribute through app and web experiences, and build stronger reader engagement, Prenly offers one practical route forward. The next step is to review your current publishing workflow and identify where readers lose access, attention, or value. From there, you can decide which parts of the magazine experience need to become more digital, more accessible, and easier to measure. To explore how Prenly can support your publishing workflow, you can book a demo with the team. FAQ How do I publish a magazine for the first time? Start by defining your audience, editorial concept, publishing model, and business goal. Then create an editorial plan, produce the content and design, choose your publishing channels, distribute the issue, and measure reader engagement. Can I publish a magazine digitally without printing it? Yes. A magazine can be published digitally through a web edition, e-paper, mobile app, or article-based reading experience. Digital-only publishing can reduce physical distribution needs and create more flexibility for engagement and analytics. What is the best format for a digital magazine? The best format depends on the reader experience you want to create. E-paper is useful when you want to preserve the issue layout. Article view is better for mobile reading. A branded app or web edition can combine several formats in one experience. What should I look for in a digital magazine platform? Look for support for e-paper, app and web publishing, article view, scheduling, push notifications, accessibility features, monetization, analytics, and integrations with your existing systems. How can publishers make digital magazines more engaging? Publishers can improve engagement by making content easy to read, offering article view and audio, sending relevant notifications, enabling sharing, publishing regularly, and using analytics to understand reader behavior. Is print still important for magazine publishers? Print can still be important, especially for loyal audiences, premium formats, local identity, and physical distribution. The key is to decide how print and digital can support each other rather than treating them as separate strategies.
5 Jun 2026
Not every reader is ready to subscribe immediately. Try to strategically offer access to selected content to attract new audiences. Here are five effective ways to provide access to content while supporting audience growth and subscription conversion - find the ones that fit best for you: 1. Make a specific publication public for everyone Even if your content is normally protected by a paywall, you can choose to make a single edition freely available to all readers. This can be particularly effective for special editions, seasonal publications, breaking news coverage, or content that showcases the value of your publication to new audiences. To maximize visibility, feature the public edition prominently on your homepage using the Editor’s Pick component. This ensures visitors immediately see the publication you want to promote. By making selected content publicly accessible, you also increase the chances of being discovered through search engines and content recommendations. Learn how to make a publication public → 2. Share a specific publication via link Sometimes you might want to promote a particular edition by opening it for a specific audience. With a shareable publication link, you can grant access to a specific edition and distribute it through: Social media campaigns Email newsletters Partner collaborations Events and conferences Print advertisements QR code campaigns Anyone with the link can access the publication, even without a subscription. This approach is especially useful when measuring campaign performance, since you can track engagement from individual marketing activities and better understand which channels drive the most interest. Learn how to create a marketing link → 3. Make older publications public automatically Your archive can be one of your most valuable marketing assets. Instead of keeping every publication behind a paywall indefinitely, you can automatically make older editions publicly available after a defined period, such as 30, 60, or 90 days. This approach allows readers to experience the quality of your publication while keeping your newest content exclusive to subscribers. Many publishers use archive access as a way to balance subscription revenue with content discoverability. Why archive access improves discoverability Publicly available content can help your publication: Appear in Google search results Be discovered through AI-powered search experiences Build authority around specific topics Generate long-term organic traffic Reach readers who are researching a topic months or years later By combining premium content with accessible archive content, publishers can improve both visibility and subscriber growth. Learn how to configure archive access → 4. Offer free access to your entire application for a limited time Sometimes the best way to convert readers is to let them experience everything your app has to offer. With Free Days Access, readers can download your app and enjoy full access for a predefined number of days. Once the trial period ends, an active subscription is required to continue accessing content. This is an effective way to increase app downloads and reduce barriers for first-time users. For publishers focused on audience development, free trial campaigns can be an effective part of a long-term subscriber acquisition strategy. Learn how to set up Free Days Access → 5. Give temporary access using voucher codes Voucher codes are a flexible and measurable way to grant access to a specific title for a limited period. Option 1: Generic Voucher codes Running a marketing campaign? Create a simple voucher code such as SUMMER26 and promote it through: Social media Print campaigns Newsletters Partner organizations Your website Anyone who enters the code receives access according to the rules you define. Option 2: Unique Voucher Codes If you need more control, you can generate unique voucher codes and distribute one code per recipient. This allows you to: Track redemptions individually Limit access to specific users Measure campaign effectiveness Control distribution more precisely Voucher campaigns can be particularly useful for partnerships, membership organizations, event attendees and targeted acquisition campaigns. Learn how to create and manage vouchers → Measure the results of your campaigns Whichever access strategy you choose, measuring the results is essential. Basic metrics such as link clicks, voucher redemptions, or app downloads provide valuable insights. However, a statistics integration can help you understand the complete reader journey. With analytics in place, you can also see: How readers interact with your publications Which publications generate the most interest How long readers stay engaged Which pages receive the most attention Whether readers return after their first visit Which acquisition channels perform best How many readers eventually become subscribers These insights help you identify which campaigns are driving engagement, improving discoverability and generating subscription growth. Find out more about statistics option in Prenly →
22 May 2026
WAN-IFRA Congress 2026, officially the 77th World News Media Congress, will take place June 1–3, 2026, at Palais du Pharo in Marseille, France.You can explore the official event website and programme here: WAN-IFRA Congress 2026 Official Programme This year’s event brings together publishers, editors, product leaders, and media executives to discuss some of the biggest topics shaping the future of journalism – including AI in media, reader revenue, audience engagement, digital publishing strategies, and sustainable business models.For publishers looking to modernize the digital news experience, strengthen audience relationships, and explore new opportunities in AI-driven publishing, WAN-IFRA Congress 2026 is one of the most relevant international events of the year.Prenly will be attending the congress throughout the week. Davida and Rasmus from Prenly will be available for meetings with publishers, partners, and media organizations interested in the future of digital newspapers, e-paper experiences, accessibility, and reader engagement. Why WAN-IFRA Congress 2026 stands out this year The World News Media Congress is widely recognized as one of the leading global events for the news media industry. Every year, it gathers publishers and media leaders from more than 60 countries to discuss the biggest challenges and opportunities shaping journalism today. This year’s agenda focuses heavily on: AI in media and publishing Audience engagement and retention Reader revenue strategies Digital product innovation Accessibility and user experience Sustainable business models for publishers Trust in journalism and future newsroom strategies The conference also includes the World Editors Summit, Digital Media Awards Worldwide, and a wide range of workshops, networking sessions, and product discussions.For publishers navigating rapid technological change, WAN-IFRA offers a valuable opportunity to learn directly from some of the world’s most influential media organizations and explore how the industry is responding to AI, changing reader expectations, and new business models. What will be discussed in Marseille The 2026 speaker lineup includes leaders from organizations such as: The New York Times The Guardian Dow Jones / The Wall Street Journal Le Monde Mistral AI The European Commission Several sessions are especially relevant for publishers focused on digital experiences and AI-driven product development.Topics include: How AI is changing audience behavior The future of digital publishing products AI-powered news experiences Reader loyalty and subscription growth Data-driven product decisions Accessibility and inclusive journalism Monetization beyond traditional subscriptions There will also be dedicated discussions around how publishers can compete and grow in an increasingly AI-driven content landscape. Where Prenly fits into the future of digital publishing The themes of WAN-IFRA Congress 2026 align closely with the challenges publishers are solving every day – and with the solutions Prenly helps deliver. Prenly enables publishers to modernize and strengthen the digital newspaper experience by bringing together: E-papers Digital editions Audio experiences Podcasts Web content Analytics Advertising opportunities Reader engagement tools all within one unified platform. With Prenly Reader and Prenly Workspace, publishers can create accessible, modern, and reader-focused digital experiences across web, iOS, and Android. Features such as: AI-powered text-to-speech Accessible reading modes Push notifications Offline reading Multi-title publishing Digital archives Reader analytics Single issue sales help publishers improve both audience engagement and long-term revenue opportunities. At a conference where AI, accessibility, product innovation, and reader revenue dominate the agenda, Prenly is highly relevant to the conversations happening in Marseille. Modernizing the digital newspaper experience Today’s publishers face increasing pressure to balance: Product quality Reader expectations Accessibility requirements Revenue growth Operational efficiency At the same time, many organizations want to modernize without rebuilding their entire publishing infrastructure from scratch.That is where Prenly stands out.Prenly integrates into existing publishing workflows and helps publishers launch modern digital newspaper experiences quickly – while maintaining full control over branding, content, subscriptions, and reader relationships.For publishers attending WAN-IFRA Congress 2026, this creates an opportunity to explore practical, scalable approaches to digital publishing modernization. Meet Prenly at WAN-IFRA Congress 2026 Davida and Rasmus from Prenly will be attending WAN-IFRA Congress 2026 in Marseille throughout the event. If you would like to discuss: Digital newspaper strategies E-paper modernization AI-powered audio experiences Reader engagement Accessibility Audience growth Revenue opportunities you are welcome to connect with them directly on LinkedIn to schedule a meeting during the congress. Attending WAN-IFRA Congress 2026? Reach out to Davida Rothman or Rasmus Rune on LinkedIn to book a meeting with Prenly in Marseille. FAQ What is WAN-IFRA Congress 2026? WAN-IFRA Congress 2026 is one of the world’s leading conferences for publishers, editors, media executives, and digital news leaders. The event takes place June 1–3, 2026, in Marseille, France. Why is WAN-IFRA important for publishers? The conference focuses on the future of journalism, AI in media, audience growth, reader revenue, digital products, and sustainable publishing business models. Will Prenly attend WAN-IFRA Congress 2026? Yes. Prenly will attend WAN-IFRA Congress 2026 in Marseille to meet publishers and discuss digital newspaper experiences, e-paper strategy, accessibility, audio, and audience engagement. Who from Prenly will be there? Davida and Rasmus from Prenly will be on site throughout the conference. Publishers and partners are welcome to connect with them on LinkedIn to schedule meetings during the event. What does Prenly offer publishers? Prenly helps publishers modernize their digital newspaper experience with apps, e-papers, AI-powered audio, accessibility features, analytics, reader engagement tools, and audience-focused reading experiences. Where is WAN-IFRA Congress 2026 held? WAN-IFRA Congress 2026 takes place at Palais du Pharo in Marseille, France. What topics will be discussed at WAN-IFRA Congress 2026? Main topics include AI in media, digital publishing, audience engagement, subscriptions, accessibility, reader revenue, product innovation, and the future of journalism.
14 May 2026
For a long time, publishers have focused their digital strategy on content, distribution, and monetization. Those priorities still matter. Strong journalism, trusted brands, and sustainable subscription models remain the foundation of long-term value.But a shift is becoming harder to ignore.Readers no longer compare digital news products only to other publishers. They compare them to every digital service they use each day. The expectations shaped by streaming platforms, audio apps, ecommerce, and mobile-first consumer products do not disappear when someone opens a news app or digital edition. They carry over.That matters because competition in publishing is no longer defined only by what content is offered. Increasingly, it is shaped by how effortless and connected the experience feels around that content.In mature publishing markets, where digital products are already established and reader expectations are high, this shift is becoming especially visible. But the same dynamic is increasingly relevant across international publishing as well. In a more competitive and fragmented digital environment, experience quality is becoming a real strategic differentiator. Content Alone Is No Longer Enough This does not mean content has become less important. It means content alone is less able to carry the full weight of retention. A reader may value the journalism, trust the brand, and even pay for access. But if the product experience feels slow, fragmented, confusing, or inconsistent, that relationship weakens over time. Not always dramatically. Often quietly. Habit is shaped by more than editorial value. It is shaped by ease. By continuity. By whether returning feels natural or effortful. That is one reason why publishers are seeing a growing gap between content quality and product performance. Good journalism can attract attention. But a strong digital publishing experience and a more compelling digital publishing platform experience are often what determine whether readers return frequently enough to build a habit around it. Readers Now Expect Continuity Everywhere Reader behavior has become more fluid. A subscriber may begin with a headline alert on mobile, open a story during a commute, return later on another device, switch into audio while multitasking, and browse an edition in the evening. None of this feels unusual to readers. It is simply how digital behavior works now. What feels unusual is when the product does not support that movement. Readers increasingly expect continuity across formats, devices, and contexts. They want a product that allows them to move naturally between editions, articles, audio, archives, alerts, and related content without friction. They do not think in terms of isolated product layers. They think in terms of one experience. That is why continuity matters so much. An easier reading experience across app, web, and edition formats does more than improve usability. It shapes the sense that the product belongs in the reader’s daily routine and supports stronger digital reader engagement over time. Fragmented Digital Products Quietly Weaken Engagement One of the more underestimated problems in digital publishing is fragmentation. In many organizations, the digital product has evolved in layers. Replica editions live in one environment. Articles in another. Audio somewhere else. Notifications are handled separately. Different teams manage different surfaces. Over time, the user experience becomes harder to keep consistent, and the operational model becomes harder to simplify. This fragmentation has a cost. Readers feel it as inconsistency. They meet different navigation patterns, different reading modes, and different levels of polish depending on where they enter. Teams feel it as duplicated work, slower product decisions, and a growing distance between editorial ambition and technical reality. That is why the future is unlikely to belong to isolated digital products. It will belong to publishers who can create more connected digital publishing solutions and a more unified publishing experience that feel coherent to readers and manageable to teams. Why Friction Impacts Retention More Than Many Publishers Realize Friction is often treated as a minor product issue. In reality, it can be a retention issue. Not because every point of friction causes an immediate cancellation, but because friction changes the emotional texture of the product. It adds effort where readers expect flow. It interrupts moments that should feel simple. It makes returning slightly less automatic. Most of the time, the impact is invisible. A slower path to the right article. A reading mode that feels awkward on mobile. A jump between formats that breaks concentration. A feature that exists, but does not feel integrated. Small moments like these rarely become explicit complaints. They simply reduce the likelihood that the product becomes a daily habit. In subscription-driven publishing models, even small improvements in engagement frequency can have a meaningful long-term effect on retention and perceived value. That is why reader engagement tools matter most when they are part of a smooth overall experience, not when they are added as isolated features. Engagement grows when the product reduces effort, supports continuity, and makes the next action feel obvious. Over time, that can contribute to stronger digital publishing retention, not just better short-term usage metrics. Accessibility and Simplicity Are Strategic Advantages Accessibility is often discussed too narrowly in publishing. It is framed as a requirement, a standard, or a specialist area. But in practice, accessibility is also a product advantage. When a digital newspaper becomes easier to read, easier to navigate, easier to listen to, and easier to understand, it serves more people well. That includes readers with formal accessibility needs, but it also includes older audiences, mobile readers, multitasking readers, and anyone who benefits from clearer, simpler interaction. The same is true of simplicity. Simple products are often stronger products. Not because they do less, but because they remove unnecessary effort. They help readers focus on content instead of interface logic. They make digital experiences feel calmer, more intuitive, and more trustworthy. That is one reason why product choices like Prenly Reader matter beyond feature sets alone. A reading environment designed to feel accessible, engaging, and easy to use speaks directly to the broader shift in reader expectations. The Future Belongs to Connected Digital Experiences The next phase of digital publishing will not be defined only by which formats publishers offer. It will be defined by how naturally those formats work together. That points toward a more connected model. Not more products layered on top of one another. Not more disconnected tools. But a digital ecosystem where editions, article views, audio, alerts, archives, and publishing workflows support one another inside a more unified experience. This is where product maturity becomes increasingly visible. Readers may not describe it in technical terms, but they notice when a service feels complete. They notice when movement between content types feels natural. They notice when the experience feels designed rather than assembled. For publishers, that makes experience quality a competitive issue. A more connected digital publishing platform is no longer only about operational capability. It is also about how the brand is felt by readers in everyday use. A Smarter Path Forward for Publishers This does not mean every publisher needs a dramatic transformation program. In many cases, the smarter path forward is more measured. Publishers do not necessarily need more products. They need better-connected experiences built around how readers actually behave. That may involve improving continuity between content types. It may involve simplifying the reader journey. It may involve making the digital product easier to manage internally through tools like Prenly Workspace. It may involve rethinking how the edition, article view, audio, and engagement layer work together rather than treating them as separate initiatives. The key point is strategic: progress does not always come from adding more. Often, it comes from making the whole experience feel more coherent. For publishers thinking about how to evolve without creating unnecessary disruption, that is also why a transition-oriented perspective matters. A path to join Prenly is relevant not because change itself is the goal, but because modernization works best when it preserves what already delivers value and strengthens the experience around it. The Competitive Battle Is Becoming More Experiential Digital publishing has spent years investing in content strategy, subscription logic, analytics, and product development. All of that remains important. But the next competitive battle is becoming more experiential. The publishers that stand out will not only be the ones with strong journalism or broad product portfolios. They will be the ones that make digital reading feel more natural, more connected, and more worth returning to. That is not a small UX detail. It is a strategic shift. The next generation of digital publishing will not be defined only by content quality, but by how naturally readers can move through the experience around it. For publishers evaluating how connected digital experiences can strengthen engagement, retention, and long-term subscriber value, this is becoming one of the most important strategic questions to solve. If you want to explore how that can take shape in practice, you can book a demo or learn more about Prenly’s broader digital publishing solutions. FAQ Why does reader experience matter so much in digital publishing now? Because readers increasingly compare news products to the best digital experiences they use elsewhere. Content still matters, but experience quality has a growing impact on frequency, habit, and retention. What affects reader engagement in digital publishing most? Reader engagement is often shaped by continuity, ease of use, accessibility, and how connected the experience feels across formats and devices. Small points of friction can have a bigger long-term effect than many publishers realize. Why do fragmented digital products weaken retention? When editions, articles, audio, and engagement features feel disconnected, readers experience more friction and less continuity. Over time, that can weaken habit formation and reduce return frequency. Are accessibility and simplicity really competitive advantages? Yes. They improve usability for a wider range of readers and make the overall product feel easier, calmer, and more intuitive. In digital publishing, that can support both engagement and loyalty. What does a more connected digital publishing model look like? It usually means editions, article views, audio, alerts, archives, and internal workflows work together as part of one broader experience rather than existing as isolated product layers.
11 May 2026
When Europe’s leading professionals in B2B media, digital publishing, and professional communication gather in Berlin for B2B Media Days 2026, Prenly will be there as part of the conversation shaping the future of the publishing industry.Organized by Deutsche Fachpresse, B2B Media Days is considered one of Europe’s most important events for trade media, publishing innovation, and digital transformation within the B2B sector.For Prenly, attending the event is a natural step in supporting publishers, membership organizations, and media companies with smarter digital publishing solutions and modern subscription experiences. What is B2B Media Days? B2B Media Days is an annual conference in Berlin that brings together publishers, media executives, SaaS providers, editors, strategists, and technology companies from across Europe. The event focuses on topics such as: digital publishing AI in media and publishing subscription business models audience engagement content strategy marketing automation media technology data-driven publishing future revenue models for publishers Each year, the conference attracts industry leaders looking to understand how B2B media is evolving in a rapidly changing digital landscape. The program includes keynote presentations, expert panels, networking sessions, and workshops centered around innovation in publishing and media technology. Prenly joins B2B Media Days 2026 Prenly will attend B2B Media Days 2026 to connect with publishers, partners, and organizations looking to strengthen their digital publishing strategies. Prenly helps companies and membership organizations: create digital magazines and online publications manage subscriptions and premium content distribute content across web and mobile platforms improve reader experiences increase engagement and retention combine print and digital publishing workflows As publishers continue to invest in owned audiences and subscription-based business models, the need for flexible and user-friendly publishing platforms is growing rapidly. Why B2B Media Days matters for the publishing industry The publishing industry is undergoing major transformation driven by artificial intelligence, changing reader behavior, and new monetization strategies. B2B Media Days has become a key meeting place for companies working within: digital media publishing platforms subscription technology media SaaS audience analytics professional content publishing customer retention and engagement For Prenly, participating in the event is about more than visibility. It is about contributing to discussions around the future of professional publishing and helping organizations create sustainable digital media experiences. Berlin as a hub for media innovation Berlin has established itself as one of Europe’s strongest centers for technology, startups, and media innovation. The city provides an ideal setting for conversations around the future of publishing, AI-driven content strategies, and digital transformation. The international profile of B2B Media Days makes it especially valuable for companies operating across the European media and publishing market. Prenly and the future of digital publishing At B2B Media Days 2026, Prenly looks forward to discussing topics including: AI and the future of publishing modern digital magazine experiences subscription and membership growth reader engagement strategies scalable publishing workflows improving digital reading experiences Prenly continues to focus on helping publishers create seamless, scalable, and sustainable digital publishing ecosystems. About B2B Media Days 2026 Event: B2B Media Days by Deutsche Fachpresse Date: May 21, 2026 Location: Kulturbrauerei, Berlin, Germany Organizer: Deutsche Fachpresse Focus Areas: B2B media, publishing innovation, AI, subscriptions, and digital transformationLearn more about the event at the official website: https://www.b2b-media-days.de/ Meet Prenly in Berlin Prenly is part of Textalk Group and powers digital publishing for media companies across the Nordics and beyond – including 100% of Sweden’s daily newspapers.We’re excited to connect with publishers of all sizes – from local newsrooms to national media groups – and share how we’re helping shape the next generation of news. Are you attending B2B Media Days 2026? Let’s meet in Berlin. Ravi Sen GuptaSenior Account Executiveravi@textalkgroup.com LinkedIn -> Esther Dietzsch Account Executiveesther@textalkgroup.comLinkedIn ->
16 Apr 2026
On April 17, Prenly will attend Branschdagen 2026, organized by Gratistidningarna, at Nova Park in Knivsta.The event brings together stakeholders from local and free newspapers for a day focused on industry development, business opportunities, and the future. Branschdagen 2026 serves as a meeting place where publishers, media companies, and suppliers from across Sweden come together. It offers an opportunity to exchange experiences, build new connections, and discuss how free newspapers and local media can evolve in a changing media landscape.This year’s theme, “the important choice”, highlights topics such as: strategic decisions for local newspapers choices of technology and suppliers how the industry is affected by the 2026 election year future revenue models in local journalism The program includes presentations from PostNord, IRM’s advertising statistics, as well as interviews and insights from industry players such as Bonnier News Local and AdsPrint.View the program here -> Prenly on site – focusing on the future of digital offerings Prenly looks forward to being part of Branschdagen in Knivsta and meeting both existing and new contacts within free newspapers and publishing.On site from Prenly, you can meet our colleagues Mattias Farkas and Elias Swartswe, who will be happy to tell you more about how: apps can become more than just e-papers user experience and engagement can be improved digital products can strengthen the business of local media We see great value in discussing how technology can support the development of the industry – from e-paper to more dynamic and revenue-driven solutions. See you at Branschdagen 2026 in Knivsta Are you attending Branschdagen 2026 or part of Gratistidningarna? Take the opportunity to meet us on site and talk about how we can shape the future of local media together.
10 Apr 2026
Prenly will be attending the INMA World Congress of News Media 2026 in Berlin (May 4–8) – one of the most important global events for news media leaders, publishers, and digital strategists.As the media industry continues to evolve, INMA World Congress brings together decision-makers from leading media companies across more than 50 countries to discuss the future of journalism, audience growth, and digital revenue. Let’s talk about the future of digital publishing At Prenly, we look forward to meeting publishers, media houses, and industry leaders to discuss how to: Build sustainable digital publishing strategies Grow and engage digital audiences Create modern, accessible reading experiences Unlock new digital revenue streams Streamline workflows across editorial, product, and commercial teams A shared focus on transformation This year’s INMA theme – “From walls to bridges: news media reimagined” – reflects the same challenges and opportunities we see across the industry.From AI-driven newsrooms and subscription growth to cross-functional collaboration and platform strategies, the conversations in Berlin are more relevant than ever. Meet Prenly in Berlin Prenly is part of Textalk Group and powers digital publishing for media companies across the Nordics and beyond – including 100% of Sweden’s daily newspapers.We’re excited to connect with publishers of all sizes – from local newsrooms to national media groups – and share how we’re helping shape the next generation of news. Are you attending INMA World Congress 2026? Let’s meet in Berlin. Ravi Sen GuptaSenior Account Executiveravi@textalkgroup.com LinkedIn -> Esther Dietzsch Account Executiveesther@textalkgroup.comLinkedIn ->
27 Mar 2026
Many local newspapers already have an e-paper. That is an important first step, but in practice it often leads to familiar problems: low engagement, weak daily reading habits, and fragmented user experiences. The challenge is no longer just publishing a digital edition. It is building a complete digital newspaper that readers return to every day. For local and county newspapers in the US, that challenge is especially important. Resources are limited, teams are smaller, and most publishers already have systems in place that need to keep working. The question is not whether to go digital. The question is how to create a digital experience that strengthens the relationship with readers over time. Because for many local newspapers, staying digitally relevant is not only about subscriptions or product improvement. It is about remaining a daily part of community life.Why Local Newspapers Face a Different Digital Challenge County papers operate differently from large national publishers. Editorial teams are often leaner, budgets are tighter, and digital decisions need to be practical from day one. Most local publishers are not looking for a large transformation project. They are looking for a way to improve the reader experience, strengthen loyalty, and make digital publishing more valuable without creating extra complexity behind the scenes. That is why success is not only about getting content online. It is about making sure local journalism stays close to readers throughout the day, across the moments when people check in on what is happening in their town, their county, and their community. What local publishers need is a digital publishing platform for local newspapers that supports habit, retention, and long-term growth while still fitting the realities of smaller teams and existing systems. Why Local Publishers Need More Than a Replica Edition A replica edition still has value. It gives loyal readers access to the familiar print layout and offers a straightforward way to publish editions digitally. But reader behavior has changed. Today, people move between devices throughout the day. They check headlines on their phones, return to stories from newsletters, open alerts when something important happens, and expect a fast, clear reading experience whenever they engage. That is why local publishers need more than a static edition. A newspaper that wants to stay relevant in its community needs to create touchpoints between editions, not just at the moment the PDF is published. For many local newspapers, staying digitally relevant is not only about technology. It is about remaining a trusted daily part of community life, staying close to readers, and continuing to matter in the moments when local news is most needed. A stronger digital product helps readers discover stories more easily, follow local developments as they unfold, and build a habit around turning to their local paper first. That is what turns occasional access into a deeper reader relationship. What Builds Sustainable Digital Reader Habits Sustainable digital growth starts with habit. And habit is built through experiences that feel useful, familiar, and easy to return to. A strong mobile experience Readers expect local news to work wherever they are. If the experience feels clumsy on mobile, they are less likely to come back. That is why local publishers need a strong experience across web, iOS, and Android, with the same quality and consistency wherever readers choose to engage. More than one way to read Some readers still prefer the replica edition. Others want an article view that is easier to scan and read on smaller screens. A stronger digital newspaper experience supports both. That flexibility makes local journalism easier to use in more situations, whether someone is reading the full edition in the morning or checking one important story during the day. Engagement between editions For local newspapers, habit is often built between publishing cycles. Features like notifications and reader engagement tools help publishers stay present throughout the week, not only when the next edition is released. That helps local news remain part of daily routines instead of something readers only open occasionally. Accessibility and ease of use Many local newspapers serve broad audiences, including older readers and readers with different accessibility needs. Features like audio and accessible reading modes can improve the experience for a much wider group of people. In practice, better accessibility also makes local journalism easier to reach for the whole community. Consistency that builds trust Readers come back when the experience feels reliable. They know where to find content, how to navigate it, and what kind of value they will get each time they open the app or website. That consistency helps turn digital reading into a habit instead of a one-time visit. What Local Newspapers Should Look For in a Digital Publishing Platform When local publishers evaluate digital solutions, the goal should not be to find the most advanced platform on paper. It should be to find the right fit for their organization, readers, and long-term goals. For county newspapers, the most important factors often include: fast time to launch the ability to keep existing CMS and subscription systems a strong mobile experience across web, iOS, and Android tools that support engagement and retention low total cost of ownership workflows that smaller teams can manage without extra strain This is where the conversation needs to move beyond traditional e-paper language. A platform may be able to publish a digital edition, but that does not automatically mean it can help strengthen reader relationships or support sustainable digital growth. What local publishers need is a digital newspaper platform that connects content, reading experience, and engagement in a way that feels realistic to run and valuable to readers. From E-Paper to Connected Digital Newspaper Many county newspapers already have the foundation they need. They have strong local journalism, an established publishing workflow, and readers who still depend on them for trusted information. The opportunity is to build on that foundation. Instead of treating the e-paper as a standalone product, publishers can create a more connected digital experience around it. That can include article-based reading, mobile apps, alerts, archives, audio, and easier access to content across the channels readers already use. This shift does not need to happen all at once. In many cases, the most sustainable path is gradual modernization. That means improving the reading experience, reducing friction, and giving readers more reasons to return, while keeping the systems and workflows that already work well internally. For local newspapers, that matters for more than digital growth alone. It also helps them stay visible, useful, and familiar in everyday community life. How Prenly Supports Local Newspapers Prenly is built for publishers who want to strengthen digital engagement while keeping the systems and workflows they already rely on. Instead of forcing newspapers to replace everything, Prenly helps local publishers build on their existing setup. That means they can keep their CMS, login, and subscription systems while extending their digital offering across web, iOS, and Android through the Prenly digital publishing platform. With Prenly, publishers can combine the familiar value of the edition with a more modern reader experience. That includes article view, audio features, notifications, and archives that help readers return more often and engage in more ways. Prenly Reader gives your readers the best experience. Prenly also gives teams a central workspace to manage digital publishing efficiently. For local newspapers with limited resources, that matters just as much as the front-end experience. A better reader product needs a workflow that is practical to operate every day, and Prenly Workspace is designed to support that. The result is a more connected digital newspaper experience that helps local publishers improve retention, strengthen engagement, and grow digital subscription value without large technical investments. To explore what that can look like in practice, you can book a demo and see how it works. Sustainable Digital Growth Starts With Habit, Not Just Access Many local newspapers already have digital access in place. But access alone does not create loyalty. Sustainable digital growth comes from becoming part of the reader’s daily routine. That means making local journalism easier to reach, easier to read, and more useful across the moments when people actually engage with news. For local newspapers, that is not only a business question. It is also a community question. When a publication stays part of everyday digital life, it stays closer to the people, places, and conversations that define its role in the community. A replica edition can still be part of that strategy. But on its own, it is rarely enough to support stronger retention and long-term digital value. For county newspapers that want to modernize their offering without losing what already works, the priority is clear: build a digital product that readers return to regularly, not just a digital version of the printed paper. You can learn more about Prenly’s digital publishing platform for county papers if you want to connect this strategy to a practical next step. FAQ What is the difference between an e-paper and a digital newspaper? An e-paper usually refers to a digital replica of the printed edition. A digital newspaper is broader and can include article-based reading, mobile apps, audio, notifications, archives, and other features that support a more dynamic reader experience. Why is reader habit important for local newspapers? Reader habit is closely tied to retention, loyalty, and digital subscription value. When readers return regularly, the newspaper becomes a more consistent part of their daily routine and a stronger part of community life. Can local newspapers improve digital engagement without replacing their existing systems? Yes. Many local publishers want solutions that work with their existing CMS, login, and subscription systems. That makes it possible to improve the digital experience without taking on a full rebuild. What should local newspapers prioritize when going digital? They should prioritize ease of use, mobile experience, reader engagement, and a platform that supports long-term sustainability without creating unnecessary operational complexity.
10 Mar 2026
We are excited to introduce a highly requested new feature in Prenly: Dark Mode.Dark Mode means that the app is displayed with a dark color theme where backgrounds become darker while text and interface elements are adjusted to remain clear and readable. For readers using apps for newspapers, magazines and digital publications, Dark Mode makes it easier and more comfortable to read in low-light environments. For publishers, this creates a modern reading experience that can contribute to: longer reading time better user experience lower battery consumption on the reader’s device Dark Mode is now a standard feature in many apps, and it is now also available in Prenly – the platform for digital publications and publishing apps. Prenly automatically follows the user’s Dark Mode settings Prenly is built for modern publishing apps for newspapers and magazines. When a reader has Dark Mode enabled on their device, Prenly will automatically display the app in dark mode. This applies to: iOS apps Android apps web browsers This means the reader does not need to change any settings in the app itself – the experience automatically adapts to the device’s system settings. Customize Dark Mode in Prenly Workspace As a publisher, you can easily customize how Dark Mode appears in your app directly in Prenly Workspace. By adjusting colors and logo, you can ensure that: your brand identity is preserved the app remains clear in dark mode readability stays optimal.If you do not make any changes, Prenly’s default Dark Mode theme will be used. The launch takes place in two stages 1. Dark Mode in Workspace and web You can now log in to Prenly Workspace and customize colors for Dark Mode. At the same time, Dark Mode is available in the web app so you can test and preview your changes directly. Customize Dark Mode in Workspace -> 2. Dark Mode in iOS and Android apps In the next step, Dark Mode will also be launched in Prenly’s native apps for iOS and Android. When the feature is activated, readers who use Dark Mode on their devices will automatically see your app in dark mode. How to customize Dark Mode in your Prenly app Configuring Dark Mode in Prenly is simple. 1. Log in to Prenly Workspace 2. Go to Applications and select the app you want to manage 3. Under Color Theme, adjust colors for example: top bar menu navigation bar buttons 4. Under Homepage, adjust colors in the Dark column and upload a Dark Mode-optimized logo if you use a logo. Read the detailed guide here -> A modern reading experience for digital publications With Dark Mode, Prenly continues to develop the platform for digital publishing and apps for newspapers and magazines. The feature allows publishers to offer a modern and flexible reading experience that adapts to readers’ preferences. For readers, this means: more comfortable reading in dark environments reduced visual strain a modern app experience We hope you will enjoy Dark Mode in Prenly. If you have any questions, you are always welcome to contact Prenly support and we will be happy to assist you.
27 Feb 2026
On March 11–12, we’re heading to Hannover for The Future of German Media (TFGM) 2026 – a key meeting place for German quality journalism and digital media innovation.The summit brings together leading voices from editorial teams, publishing houses, product, sales and the wider digital economy to discuss the future of media business models, brand strategies, and the opportunities and challenges of AI. About the Future of German Media (TFGM) TFGM is an initiative by MADSACK Mediengruppe and serves as an open forum for exchange, innovation and collaboration across the media industry. After a strong premiere in 2025, the summit returns to Hannover for its second edition – hosted at the historic Alte Druckerei. Four focus areas for 2026 This year’s program is built around four themes that are crucial for the future of media and sustainable, digital-first journalism: Content: Quality through relevance – new journalistic products, creative platform strategies, and storytelling formats designed to create real impact. Business: Sustainable success in a disruptive environment – from subscriptions and advertising to innovative community and newsletter approaches. Leadership: Responsibility in times of transformation – building trust, clarity and decision-making strength in changing organizations. New Audiences: Winning new target groups – reaching younger generations and building long-term trust and relevance. Deep dives & networking on March 11 A highlight of TFGM 26 is the new Deep Dives: compact masterclasses that share hands-on insights and practical knowledge within the summit’s core topics. The day ends with the TFGM Party – designed for relaxed conversations, new connections and meaningful exchange. Hope to see you there as well! Why this matters to us At Prenly, we work with publishers and media houses who want to build sustainable, digital-first businesses by strengthening four key areas: Publishing workflows – making everyday publishing easier and more efficient across teams Subscription growth – improving conversion, onboarding, and retention Advertising monetization – supporting scalable revenue strategies Operational efficiency – reducing complexity and creating a more unified setup In short: these are the same practical priorities being explored across the summit – and the reason we’re excited to join the conversation in Hannover. Let’s meet in Hannover If you’re attending TFGM 2026 and looking for a smarter, more unified way to manage digital publishing and subscriptions, we’d love to connect. Please reach out to us and book a meeting in Hannover.Looking forward meeting you in Hannover! Ravi Sen GuptaSenior Account Executiveravi@textalkgroup.com LinkedIn -> Esther Dietzsch Account Executiveesther@textalkgroup.comLinkedIn ->
25 Feb 2026
Digital audiences expect more than a static replica edition. They expect a reading experience that works across devices, adapts to different situations, and feels natural on mobile. For many publishers, that creates a difficult tension. The need to modernize is clear, but the risk of disruption is real. Replacing systems, rebuilding workflows, or adding more operational complexity is rarely an attractive option, especially for mid-size publishers and regional media groups managing limited time, resources, and technical capacity. That is why the most important question today is not whether to modernize digital publishing. It is how to move forward without breaking what already works. A practical digital publishing transformation does not need to begin with a full rebuild. In many cases, it starts by strengthening the digital publishing platform you offer readers and creating a more connected digital experience around the workflows, formats, and systems already in place.Why Publishers Need a More Connected Digital Experience Reader expectations have changed. Mobile-first behavior is no longer a niche pattern. It is the standard. Audiences expect to move easily between formats, read articles clearly on smaller screens, listen to content when reading is less convenient, and return to stories through notifications, newsletters, or direct visits. A static replica edition can still serve loyal readers well, but on its own it often creates limitations. Those limitations are becoming more visible. Replica formats are not always easy to navigate on mobile. Individual stories can be harder to discover and share. Audio is often disconnected. Engagement features are limited. Over time, that can create distance between the publication and the ways readers actually consume content. For publishers focused on retention and long-term digital relevance, that matters. A stronger digital reader experience is no longer only a product improvement. It is part of staying competitive in a market where expectations continue to shift. Why Full Rebuilds Are Often the Wrong Starting Point When publishers think about modernization, the conversation can quickly become too large. A new app. A new workflow. A new infrastructure. A new stack. In theory, a complete rebuild may sound like a clean solution. In practice, it often introduces exactly the problems publishers want to avoid: operational disruption, fragmented responsibilities, longer implementation cycles, and additional strain on already busy teams. This is especially true for publishers managing established print and digital operations at the same time. Replacing familiar production routines can affect editorial continuity, technical stability, and internal alignment long before readers see any real benefit. That is why a rebuild is often the wrong starting point. For many organizations, the better approach is to improve what readers experience without forcing unnecessary change across the whole business. Modernization works best when it feels manageable, not chaotic. A More Practical Path: Connected Digital Publishing A more realistic path forward is to build a stronger digital product around the systems and formats that already work. That is where a connected digital publishing approach becomes useful in practice. Some publishers may describe this as hybrid publishing. The core idea is simple: instead of replacing the replica edition, publishers extend it with more flexible digital experiences inside the same overall environment. That can mean keeping the familiar edition while adding easier article reading, mobile-friendly navigation, audio, interactive elements, or related services around it. The goal is not to abandon the past. The goal is to create a more unified digital experience that better reflects how readers behave today. Used this way, hybrid publishing is not a buzzword. It is one way to move toward more modern digital newspaper solutions without forcing a disruptive reset. How Publishers Can Modernize Step by Step One reason this approach is effective is that it makes digital change feel achievable. Publishers do not need to redesign everything at once. They can evolve gradually, in ways that match their priorities, resources, and internal readiness. A practical path often starts with small but meaningful improvements. One step may be making article reading easier on mobile. Another may be improving navigation so readers can move more naturally between sections, editions, and individual stories. Publishers may also choose to introduce audio in selected content areas, or test interactive elements in special editions and premium formats. Each step improves the digital product without forcing a complete reset. This kind of gradual modernization helps teams learn what works, reduce implementation risk, and build momentum over time. It also makes it easier to align editorial, product, and operational priorities without creating unnecessary pressure. What a Unified Reading Experience Looks Like For readers, the advantage of modernization is not simply that more features become available. It is that the overall experience feels more connected. A reader may begin in the replica edition, switch into an article for easier reading, listen to part of the content in audio, and continue exploring related material without leaving the same product environment. That kind of continuity supports a stronger habit because it lets different reading preferences coexist in one place. This matters because digital engagement grows when content adapts to context. Some readers prefer the structure of the edition. Others want scrollable article formats. Some may return through alerts or newsletters and expect direct access to a specific story. A connected reading experience makes space for all of these behaviors while keeping the product coherent. For publishers, that can lead to stronger retention, more time spent, and a more resilient digital offer overall. The Operational Advantage of Building on What Already Works Modernization needs to work internally as well as externally. For publishing teams, one of the biggest benefits of a connected approach is operational continuity. Instead of introducing parallel systems or duplicating workflows, publishers can build on current structures and strengthen the experience around them. That may reduce friction in several ways. Teams can preserve established production logic. Product leaders can improve digital capabilities without creating unnecessary system sprawl. Organizations can add flexibility without adding chaos. This is particularly important for regional publishers and mid-size media groups, where digital ambition often needs to be balanced with realistic staffing, manageable change, and long-term sustainability. A strong digital setup should not only support better formats for readers. It should also help teams create, organize, and publish efficiently. A Trusted Path to Modernization For publishers exploring this transition, the challenge is often not replacing existing systems. It is creating a more connected digital experience around them. That is where Prenly’s perspective is different. Prenly presents its platform as the combination of Prenly Workspace for creation and Prenly Reader for the reading experience. Its broader platform messaging also emphasizes integrations with current tech stacks, digital editions, and a single platform for distributing newspapers, web news, podcasts, and other content. Rather than approaching modernization as a rebuild, this creates a more practical path forward. Existing systems, established workflows, and familiar reading behaviors do not need to be obstacles. In many cases, they are the right foundation for a smarter transition. For publishers who want to modernize without replacing everything at once, Prenly speaks directly to that concern. Prenly’s migration helps transfer content, archives, apps, and subscription data so publishers do not have to start from scratch. That is the kind of message that matters in a real modernization project. Not change for its own sake, but a transition that feels controlled, realistic, and operationally manageable. Modernization Works Best When It Feels Manageable The strongest digital strategies are often the ones organizations can actually sustain. That is why modernization should not feel like a leap into fragmentation, operational strain, or technical uncertainty. It should feel like a sequence of practical improvements that strengthen the digital product over time. For publishers managing digital transition in a demanding market, that matters. The goal is not change for its own sake. The goal is to create a better reading experience, a more flexible digital offer, and a stronger foundation for retention and growth. A connected approach to publishing makes that possible. It allows publishers to modernize their products while preserving continuity, reducing complexity, and building on what already works. If you want to explore how this can work in practice, you can book a demo or explore Prenly’s broader digital newspaper solutions. FAQ What is hybrid publishing in practical terms? In practical terms, hybrid publishing means combining the familiar structure of replica editions with more flexible digital formats such as article-based reading, audio, and interactive content within the same overall product experience. Why are replica editions no longer enough on their own? Replica editions still have value, especially for loyal readers. But on their own, they can limit mobile readability, article discoverability, interactivity, and engagement. Publishers increasingly need more flexible digital experiences around the edition. Can publishers modernize digital products without replacing existing systems? Yes. In many cases, publishers can modernize by improving the reader experience around their current setup instead of replacing everything. Prenly’s positioning explicitly frames the move as a transfer of content, archives, apps, and subscription data rather than starting over. What does a connected digital publishing workflow look like? A connected workflow allows publishers to keep core production processes in place while gradually adding more flexible digital features. Prenly’s current platform positioning describes this as combining Prenly Workspace for creation with Prenly Reader for the reading experience.
25 Feb 2026
On February 19, 2026, media leaders gathered in Berlin for MVFP Future Media Now 2026 – a conference centered around one dominant theme: AI and its impact on the future of publishing.Across keynotes and panel discussions, it became clear that artificial intelligence is no longer a future topic. It is already reshaping how content is produced, distributed, discovered, and monetized. Is AI reshaping the publishing landscape? Several sessions focused on the very real challenges AI creates for publishers: AI bots crawling content at scale AI-generated search overviews reducing click-through rates Increased pressure on visibility and traffic The risk of revenue erosion At the same time, speakers emphasized that AI adoption alone does not guarantee improvement. Poorly implemented AI initiatives can create operational complexity without strengthening the underlying business model. The message from MVFP Future Media Now 2026 was clear: AI must serve a sustainable revenue strategy – not replace one. Future of money: Revenue must be resilient Alongside AI discussions, the “Future of Money” theme addressed how publishers can build resilient revenue streams in an increasingly unpredictable market.Diversification, new audience segments, and subscription-based models were central to the conversation. As traffic becomes less predictable, direct reader relationships and recurring revenue are becoming even more critical. For subscription-driven publishers, this means focusing on: Conversion optimization Strong onboarding experiences Retention and lifecycle communication Operational efficiency across systems From AI pressure to subscription strength If AI reduces traffic and visibility, publishers must rely more on owned relationships and subscription revenue. This is where infrastructure becomes crucial.At Prenly, we see how optimized subscription management, system integration, and structured onboarding can help publishers strengthen recurring revenue – regardless of external platform changes. MVFP Future Media Now 2026 reinforced an important reality: The future of digital publishing will not be defined by AI alone, but by how well publishers connect technology to sustainable monetization.Learn more about MVFP Future Media Now here@Ravi Sen Gupta and @Esther Dietzsch from Prenly at MVFP Future Media Now 2026 in Berlin
27 Jan 2026
When digital publishing continues to evolve, many publishers are asking the same question: Do we really need so many separate digital products?For many years, it has been common to split the digital reading experience across multiple platforms – one app for e-paper editions, another for live web news, and separate tools for podcasts, newsletters, or archives. Each product made sense on its own. Together, they often created fragmentation.Heading into 2026, more publishers are rethinking this setup. Not because consolidation is suddenly trendy, but because complexity has become expensive – both for organizations and for readers.Instead, a unified app is emerging as a long-term foundation: a shared workspace where different content types, workflows, and business models can coexist and evolve over time. This is exactly where Prenly comes in – as a unifying platform for the entire digital publishing operation. Publishing has outgrown channel-based thinking Most publishers don’t struggle with content creation. The real challenge lies in distribution, maintenance, and coherence. When content lives in separate systems: editorial workflows become fragmented readers must learn multiple experiences development and maintenance costs increase it becomes harder to build habits and loyalty The result is often a collection of products rather than a single, recognisable digital experience. A unified app doesn’t mean “one format fits all.” It means one place where different formats work together. What publishers really mean by a “unified app” A unified app is not just a container for content. It is a digital product where: e-paper editions and web news coexist articles, audio, podcasts, and special content live side by side access rules, subscriptions, and permissions are consistent readers move seamlessly between formats without friction For publishers this has meant shifting focus from “where content lives” to “how it is experienced by readers.” The app becomes the primary relationship surface – not just another channel. Why readers benefit from a unified solution From a reader’s perspective, fragmentation creates unnecessary friction. Multiple apps mean: multiple logins different navigation patterns inconsistent reading experiences In a unified app, readers can: start with breaking news and continue into a full edition switch between article view and classic PDF layout listen to content via text-to-speech or podcasts save content and return later – all in one place This consistency is a key driver of habit formation, engagement, and long-term retention. Publishers have seen that when friction disappears, engagement increases naturally. Why publishers benefit even more For editorial and product teams, unification is not just a UX improvement – it’s a workflow improvement. A unified app allows publishers to: manage content, layout, and promotion from a single tool avoid duplicating work across multiple platforms introduce new content types without launching new products evolve the experience over time without heavy development cycles Instead of maintaining parallel systems, teams can focus on: editorial quality audience value long-term strategy This is especially important for media organizations managing multiple titles or initiatives under the same brand. One app doesn’t mean one title A common misconception is that a unified app limits flexibility. In practice, the opposite is true. Many publishers today operate: multiple titles regional and national editions collaborations or partnerships niche or temporary publications In a unified app, these can coexist through: a shared newsstand flexible access rules editorial control over what is highlighted – and when Media houses use this approach to offer a cohesive experience for readers, while still supporting different editorial identities. Where Prenly fits into a unified app strategy Prenly is built on the idea that publishing is a workflow – not a collection of isolated channels. With Prenly: e-paper editions and web content live in the same app publishers control structure, content, and design via the App Manager updates are reflected instantly across iOS, Android, and web access, subscriptions, and analytics are handled consistently This allows publishers to continuously evolve their app without rebuilding the product every time their strategy changes. For publishers and media houses, this means having a unified app that adapts as their publishing model evolves – not one that needs to be replaced. A more sustainable way forward The strongest signal going into 2026 is not about new features or formats. It’s about how publishing teams want to work. A unified app: reduces operational complexity strengthens the reader relationship supports long-term digital strategy Instead of asking “Which app should this live in?”, publishers can ask the more important question: “How should this be experienced?” That shift is what makes a unified app not just a technical decision – but a strategic one. Interested in seeing how this works in practice? If you want to explore how e-paper, web news, and other content types can live in one unified app, we’d be happy to show you how. Contact us or book a free demo to see how publishers use Prenly to create a unified app experience – fully tailored to their workflows and goals. Prenly Workspace Prenly Workspace is the tool for publishers, editorial teams, and media organizations. Here you create articles, add text and media, organize content into sections and categories, and publish everything easily when you’re ready. Explore Prenly Workspace ->
9 Jan 2026
Happy New Year! As 2026 begins, many publishing teams are looking for practical ways to work smarter – not by adding more tools or processes, but by making better use of what’s already available.Across publishing workflows, a few clear patterns stand out: publishers want to reduce manual effort, build more consistent routines, and be more intentional about how content is distributed and accessed.Here are practical tips for digital publishing in 2026, focused on automation, smarter distribution, and building trust into everyday workflows. 1. Consistency only works when it’s easy to maintain In theory, most publishers agree on the value of regular communication. In practice, consistency often breaks down when it depends on manual effort. Weekly alerts. New issue notifications. Ongoing campaigns.When every send requires someone to remember, log in, and repeat the same setup, even the best intentions fade over time. That’s why recurring workflows matter. With recurring push notifications already available, consistency no longer has to be recreated every week. Instead, publishers can set up a routine once – and let it run automatically in the background. Tips for 2026:Start using workflows where rhythm is already built in, so consistency becomes reliable rather than fragile. How to get started:Begin by identifying one message that goes out regularly – for example a “new issue available” notification or information about a new podcast episode. Set it up once as a recurring notification, and review it periodically instead of rebuilding it every time. View the setup guide for recurring push notifications -> 2. Publish once, distribute everywhere Publishing rarely happens in just one place. The same content often needs to reach multiple channels – apps, libraries, aggregators, or partner platforms. In 2025, many publishers realised that the biggest drain on time wasn’t publishing itself, but re-publishing: exporting, reformatting, uploading, and double-checking the same content over and over again. Automation here isn’t about doing more, faster. It’s about removing duplicated effort so publishers can focus on editorial quality, audience value, and strategic decisions. With multi-channel publishing already in place, content can be published once and distributed automatically to the channels that need it. Tips for 2026: Take advantage of workflows that remove repeated handoffs between systems, so focus stays on content rather than logistics. How to get started: Map out where your content is currently published manually. If the same edition is exported or uploaded more than once, that’s a strong candidate for automated distribution. Read more about MCP on Webarch -> Contact us to get started -> 3. Share access to your content Another clear signal from 2025 was how publishers thought about access. Instead of treating content as either fully locked or fully open, more publishers experimented with selective openness: sharing a single issue outside the paywall opening specific editions for a limited time making older publications publicly available This approach recognises an important reality: not all content has the same role. Some editions are designed to convert. Others are meant to introduce new readers, build trust, or re-engage existing audiences. Tips for 2026: Use access intentionally. Decide what each piece of content is meant to achieve and unlock it accordingly. How to get started:Choose one edition with long-term value and test opening it up or sharing it externally. Observe how readers interact with it before deciding what to unlock next. How to share one issue -> How to open a selected issue -> How to make your publications public -> 4. When trust is built into the publishing workflow Trust, transparency, and compliance have always been fundamental in digital publishing. That hasn’t changed. What did become clearer in 2025 is how important it is to make these principles practical and visible in everyday workflows. When privacy policies are easy to create, host, and maintain, compliance stops being something publishers postpone. Instead, it becomes a natural part of publishing operations. Making it easier to do the right thing increases the likelihood that it actually gets done. Tips for 2026: Treat privacy and transparency as part of product quality, not background documentation. How to get started with Privacy policy pages:Create and host your privacy policy page directly in Prenly. Our privacy policy generator helps you with the content: just fill in the template, add how you handle personal data, and your privacy policy is ready to publish. Please note: you’re responsible for making sure the final text matches how your company uses personal data. Create your privacy policy in minutes -> A simple way to start 2026 If you’re looking for a practical takeaway from all of this, start small: remove one manual step from your workflow automate one recurring task and make one intentional decision about access or transparency Small changes compound quickly when they reduce friction. Next-generation digital publishing The strongest signal going into 2026 is how publishing teams want to work. In 2026, successful digital publishing will be less about doing more and more about using what’s already available to work consistently, efficiently, and with greater focus on readers. That’s the direction we’re excited to support and we look forward to continuing the journey together this year.
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