Prenly helps publishers create better digital reading experiences

See how publishers use Prenly to engage readers, strengthen their digital offering and grow the value of their publications.

2 Apr 2026

Making news accessible for everyone – together with MTM

Accessibility has been part of Textalk’s DNA since the very beginning. In 1979, our founder Henryk Rubinstein developed the world’s first digital newspaper for visually impaired readers, laying the foundation for what would later become Prenly. We have continued running our so-called talking newspaper service ever since.  What is our talking newspaper service? Instead of reading a printed page, the newspaper content is transformed into a structured, accessible format. The content is then delivered through dedicated apps, tailored to different user needs, where it can be listened to or used with assistive tools like screen readers or braille displays – making it possible to access the news in a way that truly works for each individual. The talking newspaper service provides various alternatives for consuming newspapers, one of them being the Akila app powered by Prenly. The Akila app is intended for visually impaired readers as well as readers with dyslexia.  Today’s challenge The way newspapers are produced and consumed has changed dramatically. Originally, newspapers were designed for print. Today, publishers create a much richer digital experience: Additional articles are published only online Digital-only editions and supplements are created Visually driven content such as images, layouts, or design-heavy articles are added While this shift has created more value for most readers, it has also introduced a gap. Visually impaired users cannot always access this expanded content in the same way, which can lead to an uneven experience compared to other readers. Another challenge is how content is consumed. A full newspaper can take several hours to listen through – often up to six hours. While sighted readers can quickly scan headlines and choose what interests them, this level of flexibility is harder to achieve in audio-based experiences. Our plan forward Our goal is simple: to give people with different abilities the same opportunity to access and explore news as everyone else. To better understand which changes will truly help users, MTM and Prenly recently completed a pre-study exploring how people interact with accessible content. This gave us valuable insights into what works well today versus where improvements are needed. One encouraging takeaway was that we don’t need to start from scratch. Much of the technology needed to improve the experience exists today. Based on these findings, the next step is to test improvements with users and gradually make the experience easier to use. A key focus is personalization based on user interests, combined with improving how content is structured and presented. This makes it easier to find relevant content without removing depth or choice. We also want to explore introducing voice navigation in the Akila app, making it even easier for users to move through content in a way that suits their needs. What this means for our users Making the service more personal and easier to use means people can find the news they care about faster and be engaged from the first minute. It becomes simpler to explore and use the service more often, and stay interested over time. This creates a better overall experience that encourages users to keep, extend, or start a subscription. Learn more about MTM and their work here → 

Rapid Transition: How Berliner Verlag Optimized Its E-Paper Infrastructure with Prenly

4 Feb 2026

Berliner Zeitung: E-Paper Migration | Prenly

When Berliner Verlag decided to strategically further develop its platform, the requirements were clear: the transition needed to be fast and reliable – without disrupting ongoing production or putting subscriber access at risk. Berliner Verlag chose Prenly to partner with an established provider offering a continuously evolving product, without triggering a lengthy large-scale IT project.Carrying out a technical platform migration in the middle of day-to-day operations is a challenge. For Berliner Verlag, the goal was to implement the migration “while operations continued” for its titles Berliner Zeitung, Berliner Kurier, and Weltbühne – without losing momentum. At the same time, the groundwork needed to be laid for the launch of the “Ostdeutsche Allgemeine Zeitung,” the new nationwide project of Ostdeutsche Medienholding.The editorial teams needed to maintain their existing workflows, subscribers should be able to keep their login credentials, and all issue content had to be transferred seamlessly – including elements that are not always part of standard CMS data streams. The solution: Existing workflows in –> a modern app out Prenly made it possible to work directly with the sources already in place. Content from print production, optimized for the app: Using the same technology applied in the sister product Webarch, Prenly was able to structure PDF print data into a format perfectly suited for the article reading mode in the app. The complete issue included: This approach ensured that content often missing from traditional editorial workflows – such as fully laid-out elements or externally produced material – was also included in the digital edition. Flexibility for the future: Berliner Zeitung was able to launch as a productive pilot using its current workflow, while retaining the freedom to later switch to – or complement it with – direct delivery from the CMS via XML/API. The same applies to all other titles within the publishing group. “Prenly structured the onboarding process extremely well and understood our technical requirements from the very beginning. Adjustments were implemented quickly and pragmatically, and the collaboration between the teams was consistently professional and partnership-driven – even under tight deadlines and across countries and language barriers.” – Berliner Zeitung How it works Subscribers and login: Through the Prenly Remote API, Berliner Zeitung’s developers connected the existing subscription system directly with the app. Accounts and permissions continue to be managed in legacy systems, ensuring a seamless transition for readers without interruption. The publisher controls the content: Using the Prenly Workspace, the newspaper defines the mix within the app – such as e-paper, web news, podcasts, and text-to-speech (via Microsoft Azure) – as well as their order and prioritization. Web and native in one seamless experience: When combining web content with native feeds, the Prenly JS Bridge is used. This makes web views feel like a natural part of the app. The result Berliner Zeitung was able to switch platforms in a very short time without having to launch a major internal technology project. It secured its daily publishing operations while simultaneously laying the foundation for a modern app where multiple formats can be brought together and developed further at its own pace. All additional titles from the publisher are currently being migrated. These migrations are expected to be completed within the first quarter of 2026, highlighting the flexibility of Prenly’s solutions. Facing a similar migration? Get in touch with us, and we’ll show you what a transition could look like for your organization.Visit Berliner Zeitung here

22 Oct 2025

Three Decades of Digital Leaps: How Helsingborgs Dagblad Extends Its Reach with Prenly

More than thirty years have passed since Helsingborgs Dagblad became pioneers by publishing their entire newspaper online—a journey that started with Textalk’s technology.Back then, Textalk built the tools not only to convert the printed newspaper into digital articles, but also to publish these articles in HTML format. That way, the entire newspaper was truly available online.Today, HD continues to break new ground with Prenly, making it easy to create fully digital special editions and integrate podcasts directly into the e-paper. The Challenge In 1995, the challenge was to get a daily newspaper online at all. Over time it became about offering readers more than just the printed edition—providing extra digital supplements and audio content in a smooth and efficient way. The Solution Prenly was set up so that HD could easily create digital special editions during major events, bundling them seamlessly with the e-paper without any need for print. In addition, Prenly automatically fetches HD’s podcasts from their specified podcast feeds. HD can decide whether all readers can listen to the podcast or if a specific subscription package is needed for certain channels. This also opens up new revenue opportunities for premium content. How It Works HD produces their regular e-paper. When needed, they create a digital special edition in Prenly. The special edition is automatically bundled with the e-paper. Podcasts are automatically pulled from HD’s existing feeds and integrated into the reading experience. Readers can listen to the podcasts directly in the e-paper, either openly or as part of a premium subscription. Why It Matters For Helsingborgs Dagblad, this means they can adapt their content quickly, provide more value to their readers, and create new revenue streams through premium offerings. Contact us to discover how Prenly can elevate your digital publishing to the next level!Read Helsingborgs Dagblad here

22 Oct 2025

Over 40 Years of Accessibility: Göteborgs-Posten’s Digital Evolution with Prenly

It all began in 1979 when Göteborgs-Posten launched the world’s first digital newspaper for the visually impaired, developed by Textalk’s founder Henrik Rubinstein.Textalk was there from the start and continues to work with Göteborgs-Posten to this day. Over the decades, they’ve grown from that pioneering accessibility project into a fully modern digital platform with Prenly. Challenge In 1979, Göteborgs-Posten needed to make their news accessible for visually impaired readers. As time went on, their needs expanded. By the mid-1990s, they were publishing classified ads online, building a media archive, and eventually needed a comprehensive digital platform for all their content. Solution Textalk built the original technology for the accessible newspaper and has been a part of their digital transformation ever since. Today, with Prenly, Göteborgs-Posten and the entire Stampen group distribute fully digital newspapers, thematic supplements, podcasts, and newsletters—all in one place. How it works Göteborgs-Posten produces their content and uploads it to Prenly. Prenly optimizes editions for tablets and mobile devices. Late updates or digital-only supplements are easily added. Everything integrates smoothly with their workflows. Readers enjoy a seamless experience, from main newspapers to podcasts and newsletters. Why it matters This has been crucial for Göteborgs-Posten. They’ve maintained accessibility for visually impaired readers while expanding into a fully digital offering. With Prenly, they’ve modernized their workflow, reduced costs, and delivered a better experience for their audience.Contact us to learn how Prenly can modernize your newspaper’s digital presence!Read Göteborgs-Posten e-paper here

29 Sep 2025

How Corren makes sure readers never miss the latest news

Through a smart digital shortcut, Corren was able to instantly turn a problem into an improved reading experience.When the newspaper doesn’t land in the mailbox as it should, frustration can quickly arise. For Corren, with its strong role as the news source of Östergötland, it was crucial to find a solution that always guarantees reader access – regardless of distribution. Through a smart digital shortcut, they were able to instantly turn a problem into an improved reading experience. Challenge:For Corren, the physical distribution of the newspaper was a recurring challenge. When the paper failed to arrive in certain areas, customers would immediately call customer service. The phones were ringing off the hook, and frustration grew – both among readers and staff. Instead of focusing on service and value-creating work, large parts of the support team's time were spent handling the same question: "Where is my newspaper?" Solution:Together with Prenly, a completely new solution was created – simple, smart, and effective.By integrating Prenly’s API directly into the phone system, Corren was able to automate the process. When a reader called from an area where delivery had failed, they were met with the message: "Didn’t receive your newspaper today? Press 1."With the press of a button, a unique digital link to that day’s newspaper was automatically generated. The link was sent directly via SMS or email – with no need for the reader to log in or search for their details. Result:The result was a win–win for everyone: Readers got immediate access to their newspaper in digital form and didn’t have to wait. Customer service was relieved of countless repetitive calls and could focus on more meaningful matters. Corren strengthened its brand by showing that they could adapt quickly and put the reader experience first. Read Corren here

29 Sep 2025

A decade with Prenly: VK Media’s smarter way to publish e-paper

Over the past decade, VK Media has stayed ahead by rethinking how news is delivered. In 2014, they launched a digital evening edition to give readers early access to the next day’s headlines. Ten years later, they faced a new challenge: delivering late sports results after the print deadline. With Prenly, they solved both — without disrupting editorial workflows.Customer stories about VK's e-paper in Prenly Challenge In 2014, Västerbottens-Kuriren (VK Media) wanted to give readers a preview of the next day’s newspaper the evening before print. They needed a solution that would allow digital publication of selected articles without interfering with existing editorial workflows. Ten years later, in 2024, a new challenge appeared: the print deadline was moved earlier in the afternoon — before most sports events had concluded. VK Media needed a way to deliver those results digitally, without adding extra work or delays. Solution In 2014, VK Media and Textalk co-developed the first version of Prenly — a platform for digital newspapers that went beyond flip-PDFs, offering native article views and support for fully digital editions. This allowed VK Media to launch a digital evening edition with selected content from the upcoming issue.The digital evening edition was made available to readers as a native article-based format. Later at night, once the full, redacted print layout became available, the article-based version was automatically replaced with the final digital print edition — giving readers access to the complete newspaper in its designed layout by morning.By 2024, the collaboration had evolved. VK Media now needed a way to publish late sports results — finalized after print — without adding pressure to existing workflows.. Together with Textalk, they developed “Mer Sport” (More Sport) — a digital supplement in Prenly, published alongside the full digital edition. How it works today VK Media sends the newspaper to print in the afternoon. Later in the evening, when sports articles are complete, they are exported to Prenly. Prenly creates a separate “Mer Sport” edition, with a cover generated from the first article’s headline and image. The sports supplement is bundled with the full digital edition, giving readers a complete and seamless experience. Why it matters For VK Media, this approach provides a clear business advantage: they can offer complete, up-to-date coverage without changing their print schedule or increasing newsroom workload. It saves time, lowers costs, and improves the overall reading experience for subscribers.Contact us to learn how Prenly can modernize your digital publishing workflow. Read Västerbottens-Kuriren here

How Svenska Dagbladet (SvD) meets its readers in a digital age

6 Jun 2025

How Svenska Dagbladet Goes Digital with Prenly’s E-Paper Platform

How Prenly helps Svenska Dagbladet (SvD) access content wherever they are - without compromising on journalistic quality, depth or editorial values.Svenska Dagbladet is an institution in the Swedish media landscape - with deep roots in print journalism and a strong trust among its readers. When the newspaper wanted to strengthen its digital presence without compromising on content quality or identity, Prenly became the natural choice. Working closely together, we have found a way forward where tradition and innovation meet. Challenge: Svenska Dagbladet, one of Sweden's most respected daily newspapers, faced a key challenge: How to maintain the strength of its print heritage while meeting readers' growing digital expectations? Readers wanted access to content wherever they were - without compromising the quality, depth or editorial values of journalism. The solution SvD chose Prenly as its platform for the digital edition - a tool that enables content to be published, distributed and consumed with both precision and flair. Prenly's user-friendly interface allowed the editorial team to maintain its unique tone and layout in the digital format. The platform also supports a rich set of features such as video, audio and interactive graphics, opening up new ways to engage readers. The results Stronger digital footprint - without losing the editorial DNA that readers trust. App version appreciated for its accessibility, structure and interactivity. Readers can now access content on their own terms - when they want, where they want. For us at Prenly (Textalk Group), we are now taking a step in our relentless quest to make digital publishing both easier and more meaningful. "Textalk's robust and user-friendly Prenly platform allows us to maintain our editorial values while taking advantage of the opportunities of digital publishing," said a spokesperson from Svenska Dagbladet. Read SVD hereImage: SVD in Prenly Workspace

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