New advertising revenue for newspapers and magazines: Introducing Prenly Ads Network

We're excited to introduce Prenly Ads Network, a new advertising network that gives newspaper and magazine publishers an opportunity to earn additional revenue from their digital editions.

And the best part? It's completely free to join.

By bringing interactive game ads and shopping experiences directly into digital publications, Prenly Ads Network introduces new advertising opportunities while keeping the familiar reading experience intact.

Curious about what Prenly could do for your publication?
Book a meeting with our team to explore Prenly Ads Network and discover new revenue opportunities for your digital editions.

New advertising opportunities between the pages

Digital editions already bring readers together around trusted editorial content. But for many publishers, finding additional ways to monetise that readership remains an ongoing challenge.

Prenly Ads Network introduces a different approach.

Instead of replacing existing banners or changing the publication's design, the network places interactive advertisements on standalone pages between the regular pages of a digital edition.

Readers can engage with branded games, discover products and even make purchases without leaving the publication.

For publishers, this creates additional advertising space without affecting the existing layout, editorial pages or banner placements.

The idea is simple: make better use of the digital reading environment while opening up another source of advertising revenue.

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Two advertising formats designed for digital publications

Prenly Ads Network brings together two types of interactive advertising, each offering advertisers a different way to engage with readers.

Interactive game ads

Imagine turning the page of a digital newspaper and discovering a branded game.

Readers might spin a wheel, play a memory game or take part in another interactive experience created around an advertiser's brand.

Unlike traditional display ads, these formats invite readers to participate rather than simply view a message.

The games appear on their own pages between the publication's regular pages, providing advertisers with an interactive format while leaving the surrounding editorial content unchanged.

Shopping directly within the digital edition

The second format brings e-commerce into the reading experience.

Readers can discover products from participating advertisers, explore what is available and complete a purchase directly within the digital edition.

For advertisers, this creates a new opportunity to present products in a publishing environment.

For publishers, it adds another potential revenue stream without requiring them to operate their own online stores or manage individual product sales.

Together, these formats give digital editions new commercial possibilities beyond traditional banners and display advertising.

Free to join – and we take care of the campaigns

One of the biggest advantages of Prenly Ads Network is how straightforward participation is designed to be.

Publishers can join the network at no cost, with no fixed membership fees.

Prenly takes care of creating and selling the advertising campaigns, so participating publishers do not need to build their own sales process for the network.

The network is also designed to match campaigns with the publication's category and readership, helping make the advertising experiences relevant to the audience.

For participating publishers, the process is simple:

1. Join the network for free. Get in touch and we'll guide you through the connection process.

2. Make room for new ad experiences. Dedicated advertising pages are added between the pages of your digital edition.

3. Receive a share of the advertising revenue. Your share of each campaign's revenue is based on the ad impressions your publication generates.

This gives publishers the opportunity to benefit from advertising campaigns without taking on the work of producing and selling them.

More value from your digital readership

For newspaper and magazine publishers, every digital edition represents a valuable relationship with readers.

Prenly Ads Network creates an opportunity to build on that relationship commercially.

The network combines three important benefits:

• Additional revenue opportunities: Receive a share of advertising campaign revenue based on impressions generated by your publication.

• No additional advertising sales workload: Prenly creates and sells the campaigns.

• Your existing layout stays intact: Game ads and shopping experiences appear on separate pages, without replacing your regular banners.

The amount of revenue depends on campaign activity and the impressions each publication contributes, rather than a fixed payment per reader or edition.

For publishers looking to develop their digital advertising strategy, the network offers a way to explore new formats without committing to fixed participation costs.

See Prenly Ads Network in action

Curious about what an interactive advertisement looks like inside a digital newspaper?

You can explore Prenly Ads Network for yourself.

Our interactive demo lets you try different game formats, explore how branded advertising experiences appear between publication pages and see how shopping can become part of the digital reading journey.

Explore Prenly Ads Network and try the demo →

Ready to explore a new revenue opportunity?

Prenly Ads Network is designed to make participation straightforward for publishers.

Joining is free, the advertising campaigns are managed by Prenly, and revenue sharing is based on the impressions your publication contributes.

Whether you publish a local newspaper, a specialist magazine or several digital titles, we'd be happy to show you how the network could work for your publications.

Discover Prenly Ads Network →

Have questions or interested in joining?
Get in touch with Elias Swartswe, Business Developer at Prenly, at elias@textalkgroup.com.

We look forward to exploring new advertising opportunities together!