2 min read
How Corren makes sure readers never miss the latest news
When the newspaper doesn’t land in the mailbox as it should, frustration can quickly arise. For Corren, with its strong role as the news source of Östergötland, it was crucial to find a solution that always guarantees reader access – regardless of distribution.
Through a smart digital shortcut, they were able to instantly turn a problem into an improved reading experience.
Challenge:
For Corren, the physical distribution of the newspaper was a recurring challenge. When the paper failed to arrive in certain areas, customers would immediately call customer service. The phones were ringing off the hook, and frustration grew – both among readers and staff. Instead of focusing on service and value-creating work, large parts of the support team's time were spent handling the same question: "Where is my newspaper?"
Solution:
Together with Prenly, a completely new solution was created – simple, smart, and effective.
By integrating Prenly’s API directly into the phone system, Corren was able to automate the process.
When a reader called from an area where delivery had failed, they were met with the message: "Didn’t receive your newspaper today? Press 1."
With the press of a button, a unique digital link to that day’s newspaper was automatically generated. The link was sent directly via SMS or email – with no need for the reader to log in or search for their details.
Result:
The result was a win–win for everyone:
- Readers got immediate access to their newspaper in digital form and didn’t have to wait.
- Customer service was relieved of countless repetitive calls and could focus on more meaningful matters.
- Corren strengthened its brand by showing that they could adapt quickly and put the reader experience first.
