How Svenska Dagbladet (SvD) meets its readers in a digital age

How Prenly helps Svenska Dagbladet (SvD) access content wherever they are - without compromising on journalistic quality, depth or editorial values.Svenska Dagbladet is an institution in the Swedish media landscape - with deep roots in print journalism and a strong trust among its readers. When the newspaper wanted to strengthen its digital presence without compromising on content quality or identity, Prenly became the natural choice. Working closely together, we have found a way forward where tradition and innovation meet.

Challenge:

Svenska Dagbladet, one of Sweden's most respected daily newspapers, faced a key challenge: How to maintain the strength of its print heritage while meeting readers' growing digital expectations? Readers wanted access to content wherever they were - without compromising the quality, depth or editorial values of journalism.

The solution

SvD chose Prenly as its platform for the digital edition - a tool that enables content to be published, distributed and consumed with both precision and flair. Prenly's user-friendly interface allowed the editorial team to maintain its unique tone and layout in the digital format. The platform also supports a rich set of features such as video, audio and interactive graphics, opening up new ways to engage readers.

The results

• Stronger digital footprint - without losing the editorial DNA that readers trust.
• App version appreciated for its accessibility, structure and interactivity.
• Readers can now access content on their own terms - when they want, where they want.

For us at Prenly (Textalk Group), we are now taking a step in our relentless quest to make digital publishing both easier and more meaningful.

"Textalk's robust and user-friendly Prenly platform allows us to maintain our editorial values while taking advantage of the opportunities of digital publishing," said a spokesperson from Svenska Dagbladet.

Read SVD here
Image: SVD in Prenly Workspace