Over 40 Years of Accessibility: Göteborgs-Posten’s Digital Evolution with Prenly

It all began in 1979 when Göteborgs-Posten launched the world’s first digital newspaper for the visually impaired, developed by Textalk’s founder Henrik Rubinstein.Textalk was there from the start and continues to work with Göteborgs-Posten to this day. Over the decades, they’ve grown from that pioneering accessibility project into a fully modern digital platform with Prenly.

Challenge

In 1979, Göteborgs-Posten needed to make their news accessible for visually impaired readers. As time went on, their needs expanded. By the mid-1990s, they were publishing classified ads online, building a media archive, and eventually needed a comprehensive digital platform for all their content.

Solution

Textalk built the original technology for the accessible newspaper and has been a part of their digital transformation ever since. Today, with Prenly, Göteborgs-Posten and the entire Stampen group distribute fully digital newspapers, thematic supplements, podcasts, and newsletters—all in one place.

How it works

• Göteborgs-Posten produces their content and uploads it to Prenly.
• Prenly optimizes editions for tablets and mobile devices.
• Late updates or digital-only supplements are easily added.
• Everything integrates smoothly with their workflows.
• Readers enjoy a seamless experience, from main newspapers to podcasts and newsletters.

Why it matters

This has been crucial for Göteborgs-Posten. They’ve maintained accessibility for visually impaired readers while expanding into a fully digital offering. With Prenly, they’ve modernized their workflow, reduced costs, and delivered a better experience for their audience.

Contact us to learn how Prenly can modernize your newspaper’s digital presence!

Read Göteborgs-Posten e-paper here