Visualize Google Analytics Data with Looker Studio

Looker Studio is Google’s reporting tool for creating interactive dashboards and visual reports. By connecting it to Google Analytics, you can turn raw analytics data into easy-to-understand charts and reports that help you understand how readers interact with your content.

You can create and maintain your own Looker Studio dashboard, or Prenly can set it up for you as a paid service.

What is it used for?

Google Analytics collects a large amount of data, but finding the right information can be time-consuming. Looker Studio presents your analytics in a visual dashboard, making it easier to monitor trends, share insights, and understand how your publication is performing.

A typical Prenly dashboard includes insights such as:

• App opens and unique readers
• Reading time and reader engagement
• Most viewed pages and articles
• Reader activity throughout the day
• Devices and operating systems
• Geographic distribution of readers
• Push notification performance
• Advertisement impressions and clicks (if applicable)

These insights can help you better understand your audience, improve your content strategy, and provide valuable data to advertisers and stakeholders.

How is it implemented?

Before a Looker Studio dashboard can be created, Google Analytics must already be configured for your Prenly application.

Here is how it works →

If you choose Prenly’s setup service, we ask you to:

1. Invite dev@prenly.com to your Google Analytics property.
2. Let us know who should receive the dashboard template.

We will then:

• Configure the dashboard template.
• Connect the required metrics and visualizations.
• Share the template with you.

To ensure that you remain the owner of the report, you will then:

1. Create your own copy of the shared template.
2. Connect the correct Google Analytics property (if you have more than one).
3. Grant dev@prenly.com administrator access to your copied report so we can complete the configuration.

Note: Only the owner of a Looker Studio report can connect a data source. Creating your own copy ensures that you retain full ownership of the dashboard while still allowing us to configure it for you.

Technical details

Looker Studio requires an existing Google Analytics property as its data source. Without Google Analytics, no data can be displayed in the dashboard.

The standard Prenly dashboard includes statistics from your iOS app, Android app, and web reader.

If you would like us to set up a Looker Studio dashboard for your publication, have questions about the setup process, or would like pricing information, please contact hello@prenly.com.