Digital publishing platform for newspapers and magazines
What is a digital publishing platform?
A digital publishing platform is software that helps publishers create, manage, distribute and analyse digital publications across web and mobile. For newspapers and magazines, this can include e-papers, digital editions, apps, articles, audio, accessibility features, analytics and integrations.
Prenly is a digital publishing platform built for newspapers, magazines and media companies. It brings publishing workflows, digital editions, apps, web content and reader experiences together in one platform.
One platform for your digital publishing
Prenly helps publishers bring those experiences together without replacing the systems and workflows that already work.
Readers expect to access content across devices, move between editions and articles, listen to content, receive updates and return to an experience that feels natural on both mobile and web.
Create and manage
Organise publications, editions and content from one publishing workspace.
Publish across app and web
Deliver digital editions and editorial content across iOS, Android and the web.
Connect your existing systems
Integrate Prenly with your editorial system, authentication, subscriptions, analytics and other parts of your publishing environment.
Build a better reader experience
Combine e-papers, articles, audio, podcasts, games and other content in one digital experience.
Make content more accessible
Give readers flexible ways to consume content through features such as article view, text-to-speech and accessible digital reading experiences.
Understand how readers engage
Connect publishing and reader data with the analytics tools your organisation already uses.
From e-paper to a complete digital publishing experience
Many publishers already have a digital edition. The challenge is what comes next.
The challenge is what comes next.
A digital publishing platform should make it possible to build on the publication you already have rather than forcing you to start again.
With Prenly, your digital edition can become part of a broader reader experience.
Digital editions and e-papers
Publish the complete edition readers already know.
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Articles and mobile reading
Make editorial content easy to read across different screen sizes and situations.
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Apps and web
Create a consistent experience across iOS, Android and browsers.
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Audio, podcasts, games and services
Give readers more reasons to open and return to your digital product.
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Engagement and insights
Use notifications, analytics and reader behaviour to understand and strengthen the relationship with your audience.
Start with what you need today. Build from there.
You do not need to replace your entire publishing environment to modernise your digital publishing.
What should a digital publishing platform include?
The right platform depends on what you publish, how your organisation works and how readers access your content.
For established newspapers and magazines, these are some of the most important capabilities to consider:
Capability |
Why it matters |
|---|---|
| Digital editions and e-paper | Preserve the complete publication and familiar edition experience. |
| Article-based reading | Make stories easier to consume on mobile and smaller screens. |
| iOS and Android apps | Build a direct relationship with readers on the devices they use every day. |
| Web publishing | Give subscribers access without requiring an app. |
| Content management | Organise publications, editions, sections and content efficiently. |
| Integrations | Connect existing CMS, authentication, subscription and analytics systems. |
| Push notifications | Bring readers back when relevant content is published. |
| Audio and text-to-speech | Give readers more ways to consume editorial content. |
| Accessibility | Create digital experiences that work for more readers. |
| Analytics | Understand how readers interact with your digital publications. |
| Advertising and monetisation | Support the commercial side of digital publishing. |
| Multiple publications | Manage several titles, brands or editions within the same environment. |
| Multi-channel publishing | Publish once and distribute content efficiently across apps, web and digital editions. |
Prenly brings these parts together in one publishing environment.
Digital publishing platform vs CMS vs e-paper software
The term digital publishing platform is used for several different types of software.
They are not necessarily the same thing.
| Full digital publishing platform | CMS | E-paper / flipbook software | |
| Manage editorial content | ✓ | ✓ | Limited |
| Publish digital editions | ✓ | Sometimes | ✓ |
| Newspaper and magazine apps | ✓ | Usually requires additional technology | Sometimes |
| Article-based reading | ✓ | ✓ | Limited |
| Reader experience | Core part of the platform | Primarily website-focused | Primarily edition-focused |
| Push notifications | ✓ | Often requires additional tools | Sometimes |
| Audio and accessibility | ✓ | Depends on setup | Depends on platform |
| Existing CMS integrations | ✓ | – | Sometimes |
| Multiple publications | ✓ | Depends on setup | Depends on platform |
| App + web + edition publishing | ✓ | Usually requires several systems | Usually edition-focused |
A CMS and a digital publishing platform can work together
Your CMS can remain the source for editorial content while a publishing platform such as Prenly manages digital editions, apps, distribution and the reader experience.
That means publishers can modernise their digital product without rebuilding their entire editorial workflow.
Built for newspapers, magazines and media groups
Newspapers
Publish digital newspapers across app and web while keeping the value of the complete edition. Bring together e-paper, article reading, audio, notifications and other reader services without replacing your existing editorial systems.
Digital publishing for newspapersMagazines
Turn every issue into a digital reading experience that works across devices. Publish editions, articles and additional content while keeping your publication, brand and reader experience together.
Digital publishing for magazinesMedia groups
Manage multiple publications and digital products within one publishing environment. Standardise workflows where it makes sense while allowing individual titles to maintain their own brands and reader experiences.
Digital publishing for media groupsHow digital publishing works with Prenly
Keep the systems you already rely on.
Prenly can become part of your existing publishing environment and connect with editorial systems, authentication, subscriptions, analytics and other services.
2. Manage publishing in Prenly Workspace
Create, organise and publish digital editions and content from one workspace.
Manage publications, editions, sections, apps and publishing settings without spreading the workflow across multiple tools.
3. Give readers a complete experience with Prenly Reader
Bring your content together across app and web.
Readers can move between digital editions, articles, audio, podcasts and other services in a modern reading experience designed for newspapers and magazines.
Built for real publishing workflows
More than 45 years of digital publishing
Prenly is developed by Textalk, a company that has worked with digital newspaper publishing since 1979. Today, Prenly supports newspapers, magazines and media companies publishing across the Nordics, Europe and the US.
CUSTOMER STORY
Berliner Verlag moved multiple publications to Prenly
Berliner Verlag modernised its digital publishing setup with Prenly without disrupting daily production or replacing existing workflows and subscriber access.
The publishing group moved three publications to Prenly:
- Berliner Zeitung
- Berliner Kurier
- Weltbühne
How to choose a digital publishing platform
Consider these questions:
What do you publish?
A newspaper publishing daily editions has different requirements from a monthly magazine, membership publication or multi-title media group.
Where should readers access your content?
Consider whether you need web publishing, mobile apps, e-paper, article reading or a combination of them.
What systems do you already use?
Look at your CMS, authentication, subscription platform, analytics and advertising setup. A new publishing platform should work with your existing environment wherever possible.
How important is the app experience?
If apps are an important part of your reader relationship, consider more than simply displaying an edition. Think about notifications, navigation, article reading, audio, additional services and how frequently you want readers to return.
What accessibility requirements do you have?
Digital publications should work for as many readers as possible. Look at article-based reading, text-to-speech, navigation, text settings and accessibility standards when evaluating platforms.
What do you need to measure?
Decide which reader behaviours matter to your organisation and how publishing data should connect with your existing analytics setup.
Will the platform grow with you?
Your requirements may change. Choose a platform that allows you to start with your current publishing needs and add new experiences, formats and services over time.
Already using another publishing platform?
Moving to a new digital publishing platform does not necessarily mean rebuilding your apps, workflows and publishing environment from scratch.
Tell us how you publish today and what you would like to improve.
We can show you how your publications and existing setup could work with Prenly.
Frequently asked questions about digital publishing platforms
A digital publishing platform is software used to create, manage, publish and distribute digital content across channels such as web, mobile apps and digital editions. For newspapers and magazines, it can also support e-paper publishing, article reading, audio, accessibility, analytics and integrations with existing publishing systems.
A CMS primarily manages and publishes content, often to a website. A digital publishing platform can extend beyond the CMS by handling digital editions, apps, distribution and reader experiences.
Many publishers use both. Prenly can integrate with an existing editorial system rather than requiring publishers to replace it.
An e-paper platform primarily focuses on making a newspaper or magazine edition available digitally.
A broader digital publishing platform can combine the edition with article-based reading, apps, web publishing, audio, notifications, analytics, accessibility features and additional reader services.
Yes. Prenly is designed to work within existing publishing environments and can integrate with editorial systems and other parts of a publisher's technology stack. The exact integration depends on the systems and workflows used by the publisher.
Yes. Prenly is built for newspaper publishing and supports digital editions, apps, web publishing, article reading and additional reader services.
It can be used by local, regional and larger newspaper publishers.
Yes. Magazine publishers can use Prenly to publish digital editions and create reading experiences across web, iOS and Android.
Yes. Prenly supports digital publishing and reader experiences across iOS, Android and the web.
In many publishing setups, existing authentication and subscriber systems can be integrated with Prenly. The appropriate solution depends on your current infrastructure.
Not necessarily.
Prenly is designed to integrate with existing publishing environments, allowing publishers to keep systems that already work while modernising the digital publishing and reader experience.
Prenly includes features designed to create more accessible digital reading experiences, including article-based reading and text-to-speech.
Pricing varies depending on the number of publications, applications, integrations and functionality required.
For Prenly, the best way to understand pricing is to tell us about your publishing setup so we can recommend an appropriate solution.
Book a demo and tell us how you publish today. We can show you how Prenly would work with your publication, content, existing systems and reader experience. Book a demo with us ->
See what Prenly could do for your publication
We'll show you how Prenly can work with your existing systems and help you create a stronger digital publishing experience for your readers.