Increase the number of e-paper readers with Prenly
First, market your new solution. Second, give readers a reason to linger longer on that solution. We provide you with marketing materials to use to advertise the e-service in your printed newspaper, social media, etc.
Do you have thoughts about making an appendix about something? With Prenly, you can try making it digitally first and evaluate how it goes. In the digital world, you can easily a/b test projects digitally before they go to print without a large investment.
Create something positive by offering an exclusive experience with an added value for reading digitally. Offer extra material that only appears in the digital magazines and packages, e.g. video/audio/oneshots. With Prenly workspace, you can easily create digital editions with a selection of articles on a certain theme, targeting specific audiences of interest. Here is one example.
Reach out to those who don't have time to read the entire magazine. Help your users when they need to "skim through" more efficiently and still get the news value your brand is providing. Collect the 5 most read articles in a separate edition at the end of each day. This way you give the readers a summary that is easy to get through.
Read more about creating one shots here!