Textalk: Empowering Schibsted Media Group with Prenly E-Newspaper Tool

Textalk, a leading web solutions company based in Gothenburg, Sweden, has been a game-changer in the digital landscape for over two decades. Pioneering the e-commerce sector, the company has developed innovative tools that have facilitated a significant shift towards digital platforms. One such ground-breaking product is Prenly - an e-newspaper tool that is being leveraged by Schibsted Media Group, a prominent Norwegian media conglomerate.

Read Svenska Dagbladet in Prenly

Schibsted, with its rich history spanning back to 1839 and a prominent presence in the Norwegian and Swedish markets, realized the need for digital transformation. As a forward-thinking media house, the company aimed to reach out to its diverse audience using advanced and user-friendly online platforms. This is where Textalk's Prenly came into the picture.

Prenly by Textalk: Transforming the Reading Experience for Schibsted's Audience

Textalk's Prenly is an e-newspaper tool that has been instrumental in transforming the reading experience for Schibsted's audience. Prenly allows publishers like Schibsted to seamlessly publish their newspaper content online, in an easy-to-read and engaging format.

This tool provides a digital solution that perfectly complements the physical newspaper, catering to a more tech-savvy audience. Prenly's simplicity and user-friendly design make it a popular choice for publishers looking to digitize their content, and Schibsted, with its diverse array of publications such as Aftenposten, Aftonbladet, Svenska Dagbladet, and more, saw the immense potential in this tool.

How Schibsted Benefits from Prenly

By utilizing Prenly, Schibsted can now offer its readers an enhanced reading experience. Readers can enjoy their favorite newspapers from Schibsted's portfolio in a digital format, providing them with more flexibility and convenience. The digital content can be accessed from anywhere, at any time, enabling Schibsted to extend its reach and cater to a global audience.

Additionally, Schibsted can now engage its audience in a more interactive way. The digital format allows for features such as direct links, multimedia content, and interactive advertising, offering a richer and more dynamic experience to readers.

With Prenly, Schibsted also benefits from the potential for data-driven decision making. The tool provides insights into reading habits, popular content, and reader engagement, helping Schibsted understand its audience better and tailor its content strategy accordingly.

Schibsted's adoption of Prenly is a testament to Textalk's commitment to providing state-of-the-art digital solutions. With the media landscape rapidly evolving, tools like Prenly will continue to play a pivotal role in enabling media houses like Schibsted to adapt and thrive in the digital age.

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