Digital Transformation in Media: The NTM Group and Textalk's Prenly
As the digital world continues to evolve, we at Textalk are dedicated to providing innovative tools that allow our partners to adapt and thrive. One of our esteemed partners is the NTM Group, a leading media conglomerate based in Sweden. Through our digital publishing platform, Prenly, the NTM Group has been able to maintain its steadfast commitment to local journalism while navigating the digital transformation in the media industry.
Read Östgöta Correspondenten in Prenly
NTM Group: A Pillar of Local Journalism
Founded in 2009, the NTM Group is a media conglomerate primarily built around several local media companies that publish daily newspapers. By 2017, the NTM Group employed about 1,300 people and had a turnover of SEK 1.8 billion. The group's media companies cover vast geographical regions, providing daily news to Östergötland, Småland, Sörmland, Uppsala, Gotland, and Norrland.
In addition to its newspapers, the NTM Group also includes a diverse range of other entities, such as the advertising agency Fluid, the event company Mötesfabriken, printing companies Pressgrannar and Tryck i Norr, distribution company Svensk Hemleverans, NTM Properties, and travel agency NTM Travel.
Embracing Digital Publishing with Prenly
To keep pace with the rapid evolution of the media landscape, the NTM Group turned to Textalk's Prenly, a powerful and flexible solution for digital publishing. Prenly has provided NTM with an adaptable platform that suits the digital consumption patterns of their audiences, ensuring that their local journalism continues to be accessible, relevant, and engaging.
Prenly's dynamic functionalities have allowed the NTM Group to effectively distribute their content across multiple digital platforms, meeting their audiences wherever they choose to engage. With Prenly, NTM Group has been able to digitally transform their traditional print publications, ensuring their longevity and relevance in the digital age.
The Power of Partnership
Our collaboration with the NTM Group is a testament to what can be achieved through digital transformation. By embracing innovative digital solutions like Prenly, the NTM Group has been able to retain its local focus while expanding its reach and engagement. This has fortified their commitment to serving their local communities with quality journalism.
We at Textalk are immensely proud of our partnership with the NTM Group. It has been inspiring to see how they have utilized Prenly to navigate their digital transformation journey, ensuring their local journalism continues to make a positive impact on their communities.
We look forward to continuing to work with the NTM Group as they harness the power of digital publishing to serve their readers better. Together, we are shaping the future of journalism, one local community at a time.