Helsingborgs Dagblad: Prenly by Textalk Shapes the Path Towards Future Journalism

Helsingborgs Dagblad, the largest newspaper in Sweden outside of metropolitan districts, continues its over 150-year tradition of innovating and adapting to the times. In its latest step forward, the newspaper embraces the modern e-newspaper solution Prenly, provided by its long-standing partner, Textalk. This collaboration, rooted in the digital revolution of the mid-1990s, is a testament to both organizations' commitment to evolution and accessibility in the fast-paced world of news media.

Read an issue of Helsingborgs Dagblad with Prenly

Helsingborgs Dagblad, or HD, is a newspaper with a rich history and a dynamic future. Founded as Helsingborgs Tidning in 1867, just a stone's throw from its current location at Rådhustorget, the newspaper has always been dedicated to reporting local events with an eye on Sweden and the world. This commitment has been unwavering for over 150 years, and its moderate stance has been a constant, even during turbulent times like World War II​1​.

Today, HD is the largest newspaper in Sweden outside the metropolitan districts of Malmö, Göteborg, and Stockholm, with a circulation of approximately 84,000. In the past, it has been recognized as the world's best-designed newspaper and Sweden's best newspaper, a testament to its commitment to quality journalism and innovative presentation​1​.

From its inception, HD has embraced change and innovation. In 2001, it merged with Nordvästra Skånes Tidningar and began publishing in three different local editions. In 2006, following a global trend, it switched its format from a traditional broadsheet to a tabloid. In 2014, HD was bought by Sydsvenskan, another leading Swedish newspaper, in response to the changing landscape of the newspaper industry.

Since 1995, HD has been in a long-standing partnership with Textalk, the company behind Prenly, Sweden's largest e-newspaper platform. Textalk, an innovation and development company established in 1987, was a pioneer in the digital newspaper industry. Its founder created the first digital newspaper for visually impaired consumers in 1979, and the company went on to create the world's first digital newspaper in 1979, the first online daily newspaper in Sweden in 1995, and one of the first e-commerce solutions in Sweden in 1998​2​.

Today, Textalk, with about 70 employees, is proud of its history and uses its experience to create stable and long-term solutions for its clients, including HD. Textalk's e-newspaper solution, Prenly, is particularly easy to use and accessible, making it a favorite among both sighted and visually impaired readers.

The relationship between HD and Textalk, now over three decades long, continues to thrive. HD's adoption of the modern e-newspaper solution, Prenly, is a testament to its commitment to staying at the forefront of the rapidly changing newspaper industry. As HD continues to serve its readers with high-quality, timely news, it does so with the support of Textalk's innovative solutions. Both organizations are excited about their ongoing partnership and the possibilities it presents for the future.

The enduring partnership between Helsingborgs Dagblad and Textalk owes much to the synergy and shared vision of key individuals on both sides. At Helsingborgs Dagblad, one cannot overlook the influence of Christer Klingborg, whose long-term involvement with the newspaper and the Taltidningsnämden brought deep insights and commitment. Similarly, at Textalk, founder Henryk Rubinstein's pioneering spirit has driven the company's trailblazing journey. Their combined efforts have undeniably contributed to the success of this collaboration, navigating the complex waters of digital transformation with foresight and dedication. While their names may not always be in the spotlight, their influence continues to shape the path of innovation and accessibility in media.

Read an issue of Helsingborgs Dagblad with Prenly

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